écal

Since academic year 2016-2017, two new programs will be opened in place of the MAAD : a Master in Photography and a Master in Type Design. 

The MAAD provides cutting-edge training in contemporary editorial practices with the opportunity to “major” in photography or type design. Students are encouraged to create and produce unique content in order to develop their own visual language. The MAAD calls for inquisitive, dynamic and ambitious students, acutely aware of current trends in photography, graphic design and type design.

This programme motivates and puts emphasis on “storytelling”: building a narrative, editing and laying out content, creating sequences via printed and/or virtual matter. The programme gives future graduates ample opportunity to work on concrete case studies with some of today’s top international experts, preparing students for a master thesis on a subject of their choice.

The skills and projects acquired throughout the curriculum serve to produce a portfolio of the highest professional standards. Whether they aim to become art directors for magazines, specialize in photography or type design, either self-employed or working for a company, students who train at ECAL have a wide range of opportunities to choose from.

www.ma-ad.ch



HEADS
Milo Keller (Photography)
Matthieu Cortat (Type Design)


PROFESSORS
Matthieu Cortat
Claus Gunti
Milo Keller
Anniina Koivu, Bâle
François Rappo
Joël Vacheron, Londres


LECTURERS
Angelo Cirimele, Paris
Erwan Frotin, Paris
Roland Früh, Amsterdam
Marie Lusa, Zurich
Lukas Wassmann, Zurich


VISITING LECTURERS

David Bennewith, Amsterdam
Peter Bil’ak, La Haye
Mélanie Bonajo, Amsterdam
Christiane Bördner, Berlin
Laurenz Brunner, Berlin
Veronica Ditting, Amsterdam
Jason Evans, Newport
Marcus Gaab, Berlin
Gilles Gavillet
Winfried Heiniger, Zurich
Urs Hofer, Berlin
Rafael Koch, Zurich
Ari Marcopoulos, New York
Guido Mocafico, Paris
Patrick Roppel, Zurich
Jaap Scheeren, Amsterdam
Omar Sosa, Barcelone
Marco Velardi, Milan
Dominik Wichmann, Hambourg


ASSISTANTS
Leonardo Azzolini (Type Design)
Maxime Guyon (Photography)
Frederik Mahler-Andersen 

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Website

ma-ad.ch

ma-ad.ch master art direction website 7412

Website

ma-ad.ch