The Creative Entrepreneurship module provides strategic and practical tools for business creation, administrative management, and business development. The course is aimed at freelance creatives (industrial designers, graphic designers, photographers, and interaction designers) seeking to develop and/or consolidate their professional practice. 

Through a combination of interactive classes, short lectures, and a practical project, this module offers classes taught by experts in the fields of design, business development, and management in various fields (legal, finance, design, art, and business). Over a period of 5 weeks, the participants will cover a variety of topics and will be able to implement new methods to sustainably grow their business. Sessions are available in a hybrid format (online with the possibility of in-person attendance at the school).




Qualification issued

Certificate of Continuing Education


CHF 1 200.-, Alumni EXECAL CHF 900.-




4h for 5 weeks, on Friday afternoon 2pm-6pm

Registration deadline


Date of course

January 27, February 3, 10, 24 and March 3, 2023

Useful links


Course format

En ligne

Learning goals

We give you the keys to
  • ​​​​​​Consolidate practical knowledge (methods and tools) to develop professional activities as a creative.
  • Increase your skills through personalized coaching with experienced practitioners.
  • Acquire a better understanding of legal and contractual aspects.
  • Acquire tools and methods to define its services in order to facilitate collaboration and create a lasting relationship of trust with its clients.
  • Enrich your practice by meeting and exchanging with other professionals.

Course program

This section presents the courses detailed by week.
Week I
Launching your professional activity
  • The challenges of professional activity
  • Legal forms and organization
  • Accounting and tax tools
Define a mandate
  • Project definition
  • Definition of the mandate
  • Types of contracts: clauses and remuneration
Week III
Develop your activities
  • Business growth
  • Client prospecting and networking
  • Managing the growth of a team
  • Financing your projects
  • Meeting with experts
Week IV
Develop your activities
  • Workshop
Know the legal aspects
  • Law and intellectual property
  • Data policy
  • Negotiation and mediation


Augustin Scott de Martinville

Founder of BIG-GAME industrial design and Professor at ECAL

Luc Bergeron

Industrial Designer and Honorary Professor HES

Clément Jaton

Lawyer and entrepreneur

Cécile Vulliemin

Head of the Interactive Design & Media Division, Pro Helvetia