In our hyperconnected world, the mastering of communications tools is essential to any project development. It allows the brand or individual to to be strategically promoted through a proven communication plan. The Creative Communications Strategies module enables creative professionals (industrial designers, graphic designers, photographers, and interaction designers) to strengthen the impact of their communication while developing their profile according to the professional context in which they evolve. With its contemporary approach to communication and public relations applied to the design industry, the module trains the participants in to the handling of contemporary communication tools, e.g., a 360° communication plan, press relations, digital strategy, and influence marketing. Offering a privileged access to industry experts, this course enables the participants to learn how to promote a project in a strategic and targeted way, thanks to an in-depth understanding of the implication of image and brand identity in the design world.
At the end of this module, the participants will understand the implications of communication and public relations in the world of contemporary design. They will be able to promote their profile and projects effectively and strategically through all types of channels.
French 80%, English 20%
Certificat of Continuing Education
CHF 1 200.-, Alumni EXECAL CHF 900.-
4h for 5 weeks, on Friday afternoon 2pm-6pm
May 26, June 2, June 9, June 16 and June 23, 2023
Director and founder of MAY Concepts
Design & Brand Consultant
Deputy Editor-in-Chief, Dezeen
Kristen de la Vallière
Media Consultant & Founder of say hi to
Artistic Director & Image Consultant, Luxury Industry