Presentation

In our hyperconnected world, the mastering of communications tools is essential to any project development. It allows the brand or individual to to be strategically promoted through a proven communication plan. The Creative Communications Strategies module enables creative professionals (industrial designers, graphic designers, photographers, and interaction designers) to strengthen the impact of their communication while developing their profile according to the professional context in which they evolve. With its contemporary approach to communication and public relations applied to the design industry, the module trains the participants in to the handling of contemporary communication tools, e.g., a 360° communication plan, press relations, digital strategy, and influence marketing. Offering a privileged access to industry experts, this course enables the participants to learn how to promote a project in a strategic and targeted way, thanks to an in-depth understanding of the implication of image and brand identity in the design world.

At the end of this module, the participants will understand the implications of communication and public relations in the world of contemporary design. They will be able to promote their profile and projects effectively and strategically through all types of channels.
 

 

Language

French 80%, English 20%

Qualification issued

Certificat of Continuing Education

Fees

CHF 1 200.-, Alumni EXECAL CHF 900.-

Credits

2 ECTS

Length

4h for 5 weeks, on Friday afternoon 2pm-6pm

Registration deadline

12.05.2023

Date of course

May 26, June 2, June 9, June 16 and June 23, 2023

Useful links

AdmissionsContact

Course format

Online

Learning goals

We give you the keys to
  • ​​​​​​Create a communication plan adapted to its audience and highlighting its difference.
  • Acquire tools and methods to reinforce the visibility of your projects in the media (press relations, influencers, social networks).
  • Strengthen the impact of its communication by creating and developing a profile targeted to the context of its projects (conferences, trade shows, social network news, etc.).
  • Improve knowledge of diversity, inclusiveness and sustainability issues.
  • Inspire one's practice by exchanging with renowned professionals in the field of design and communication.

Course program

This section presents the courses detailed by week.
Week I
DEFINE THE 360° COMMUNICATION PLAN
  • Competitor Analysis
  • Target Audiences
  • Differentiation strategies
  • Implementation of actions
WEEK II
COMMUNICATE WITH THE PRESS
  • Public Relation methods and tools
  • Press Storytelling
  • Interaction with media
WEEK III
MANAGE INFLUENCE COMMUNICATION
  • Strategies of influence
  • Creation of digital content
  • Collaboration with influential brands
Week IV
DEPLOY THE IMAGE STRATEGY ON SOCIAL NETWORKS
  • Art Direction
  • Digital communication strategy
  • Image development on social networks
Week V
DEVELOP THE DESIGNER'S BRAND IMAGE
  • Socio-cultural factors in communication
  • Visibility in the media landscape
  • Personal storytelling

Lecturers

Romain Casella

Director and founder of MAY Concepts

Michel Hueter

Design & Brand Consultant

 

Cajsa Carlson

Deputy Editor-in-Chief, Dezeen

Kristen de la Vallière

Media Consultant & Founder of say hi to

Francesca Occhionero

Artistic Director & Image Consultant, Luxury Industry