Under the direction of Florence Tétier (Jean Paul Gaultier) and Nicolas Coulomb (Novembre Magazine), 3rd year Bachelor Photography students of ECAL present a visual interpretation of Jean Paul Gaultier's perfumes.
In the first season, with the complicity of Claude Emmanuelle Gajan Maull, the young photographers have fluidified the iconic bottles with their gendered silhouettes — Le Mâle, Le Classique, Le Beau and La Belle — in a fresh LGBTQIA+ perspective.
With this upcoming season, the project evolves around the Scandal fragrance, with the creation of still lives in which the liquid, dry and organic contrasting textures evoke the essence of the perfume, its bottle design and its complexities. Through staging, the perfumes become the backdrop for stories of transgression and fantastical projections.
Under Your Smell offers a hypnotic and immersive experience through monumental fabric prints all around the iconic spaces of the Jean Paul Gaultier House. Giant image-cushions welcome the public to lay down and celebrate gender fluidity and the ever changing definitions of beauty and self expression.