
DESIGN FOR LUXURY & CRAFTSMANSHIP
Watches and Wonders Geneva 2025 ECAL x Ceramaret
DESIGN FOR LUXURY & CRAFTSMANSHIP
PRODUCT DESIGN
with Augustin Scott de Martinville
Designed in CH, Made in JP is a collaborative project between ECAL Master Product Design, Karimoku New Standard, and Presence Switzerland. From 13 April to 13 October 2025, representatives from countries across the globe will gather to showcase innovation, culture, and sustainability at the World Expo in Osaka, Japan. For Switzerland’s pavilion, MA Product Design students at ECAL were tasked with designing a stackable wooden chair to be produced in Japan by Karimoku New Standard, intended to furnish the lightweight, bubble-inspired architecture by Manuel Herz. Under the guidance of Augustin Scott de Martinville, the class developed ten chair designs, each offering a distinct perspective. Some draw inspiration from the pavilion’s scenography, while others explore cultural iconography or celebrate the symbiosis between two nations—each unique in heritage yet united by shared values of craftsmanship and innovation. Of the ten designs, one was selected to be produced for the pavilion: HUG, designed by Jacob Kouthoofd Martensson and Min Xiyao, is a circular chair that stacks inversely—a feature that not only informs its name but also visually embodies the essence of collaboration. This versatile design accommodates a range of uses, from conferences to general pavilion seating. The final chair will be unveiled both in Osaka in the Swiss Pavilion at the World Expo 2025, and during Milan Design Week 2025, with the full project exhibited at the House of Switzerland.
FILM STUDIES
with Klaudia Reynicke
The 2024 fiction film workshop for 2nd year students was lead by swiss and peruvian director Klaudia Reynicke.
PHOTOGRAPHY
with Laurence Bonvin
Dissapearing Bodies invites you to think about and create a project around the question of the disappearance of the body in today's world, which is increasingly virtualised and disconnected from physical reality, and in which more and more activities are delegated to machines. The augmented body, virtual reality, 3D, social networks - these are just some of the tools available to us through our new devices, smart phones and others, which are revolutionising our relationship with our bodies. Controlling, optimising and managing our physical activity, our sleep, our diet, our bodies that are slipping away from us.
PHOTOGRAPHY
with Calypso Mahieu
ZOOM IN ZOOM OUT This course, both practical and technical, required students to develop a true photographer’s eye. Its goal was to introduce them to or help them refine their skills in various photographic genres, such as still life, portraiture, architecture, as well as documentary and staged photography. These disciplines demanded particular attention and great rigor in selecting models, locations, and objects. Mastery of composition, framing, and light management—whether natural or artificial—was essential for achieving successful shots. Throughout the course, students were encouraged to sharpen their sense of observation and their ability to create images that were both precise and expressive.
PHOTOGRAPHY
with Natacha Lesueur
Vulgar First, it is photography that would be considered vulgar: due to its technical mediation (the infamous photographic click-clack), its commercial uses (press, advertising, and fashion), its dissemination, and its reproduction, photographic activity is tainted with vulgarity. A minor art, an art that does nothing more than imitate art?
PHOTOGRAPHY
with Olivia Schenker
Simulations By making a very short film, students learn fundamental notions in the narrative, visual and conceptual development of video production. The project provides essential technical skills in shooting, lighting, camera movement, sound recording, editing and post-production.
GRAPHIC DESIGN
with Harry Bloch
During the editorial design course with Harry Bloch, the 1st year students developed, during the fall semester, an edition around a personal survey.
GRAPHIC DESIGN
with Adeline Mollard
During the visual identity class, first-year Bachelor's students in Graphic Design were tasked with creating a poster project based on a randomly assigned event. They had to define their own visual system and explore a series of hand-drawn typographic posters. The visual identity of the event was developed through a poster and a flyer, accompanied by a research booklet documenting their entire creative process.
GRAPHIC DESIGN
with Robert Huber
First-year students were invited to manually sketch the typographic skeleton of lowercase alphabet letters. The objective was to maintain the proportions, curves, and characteristic axes of each letter while paying close attention to visual coherence and consistency in the drawing.
GRAPHIC DESIGN
with Guy Meldem
First-year students were invited to design their own coloring book, while exploring bichromy and experimenting with different printing techniques to create the cover.
GRAPHIC DESIGN
with Angelo Benedetto, Guy Meldem, Harry Bloch
In September 2024, 3rd year students explored the rich heritage of Italy's Veneto region, an area at the crossroads of artistic, cultural and industrial history. The trip gave the students an invaluable opportunity to immerse themselves between tradition and innovation, and to experience different facets of design and publishing through enriching encounters.
INDUSTRIAL DESIGN
with Stéphane Halmaï-Voisard
The first-year students of the Bachelor in Industrial Design (BADI) at ECAL, under the direction of Stéphane Halmaï-Voisard, head of BADI, embarked on a project to design their own unique interpretations of a Bluetooth speaker. This project challenged the students to work creatively within the constraints of an existing kit of technical components, encouraging them to explore innovative approaches in terms of form, materiality, and functionality.
GRAPHIC DESIGN
with Gilles Gavillet
Through the prism of visual identity, this project addresses issues of graphic language and artistic direction. Each stage of the project examines an aspect of the development of a visual identity: research, concept, visual language, design and communication.
GRAPHIC DESIGN
with Aurèle Sack
The second-year students had to develop the lower-case letters of two display fonts by hand.
GRAPHIC DESIGN
with Jonathan Hares
The third-year students had to produce an edition over half a term, choosing as their subject an event that had appeared in the newspaper on the date of the first lesson.
GRAPHIC DESIGN
with Guy Meldem
Third-year students had to complete an image creation project based on a free subject and medium.
GRAPHIC DESIGN
with Aurèle Sack
Third-year students had to develop a typography and digitise it.
PRODUCT DESIGN
with Augustin Scott de Martinville
Heat pumps are energy-efficient household climate systems essential for transitioning to renewable energy and combating climate change. Typically installed outside close-by to buildings, they are becoming common visual elements in urban landscapes, often resembling air conditioners with limited design variety across brands. To reimagine these essential typologies, Viessmann, a world leading Heat Pump producer, invited MA Product Design students from ECAL to develop innovative concepts, resulting in designs that challenge norms and explore new visual identities of heat pumps.
PHOTOGRAPHY
with Laurence Bonvin
Process The notion of Process, in the context of this course, can mean developing a project in which the students focus on the process rather than just the concept or the results. This should allow them to experiment, to look for new solutions, to explore unexpected paths, techniques and forms, to lose themselves and find themselves again. Sometimes we give up on an idea for fear of failure, of not having a strong enough idea or of not succeeding in producing sufficiently interesting images. The idea is for the students to free themselves from these injunctions so that they can explore their ideas, desires, obsessions and desires more freely.
PHOTOGRAPHY
with Natacha Lesueur
Last minute risk As the students enter their final year of training at the ECAL, and their interests and methods take shape, it's time to take advantage of this last project to question our own rules, achievements and influences, not to be satisfied with them, and to take risks.
GRAPHIC DESIGN
with Diego Bontognali
This editorial project, "1 dépêche, 10 secondes, 100 pages", is divided into three formats: the book, the poster, and the animation. The students are tasked with creating content and defining an editorial line based on a current news dispatch or brief.
GRAPHIC DESIGN
with Nicole Udry
Genius Loci, or the spirit of the place, refers to the unique identity or essence of a location. In architecture, this principle suggests that the specific characteristics of a place should be reflected and extended in a design. In the case of the second-year graphic design students, they have applied this principle to communication projects focused on promoting or extending the identity of a particular place through design. Their work likely explores how to visually capture and communicate the essence of a space, using graphic design elements that resonate with the architectural features or history of the place.
MEDIA & INTERACTION DESIGN
with Angelo Benedetto
It’s about time is a series of digital clocks that explore the perception of time through different hierarchies of representation. This selection brings together projects created in the first year of the Bachelor in Media & Interaction, as part of the Dynamic Display course led by Angelo Benedetto.
INDUSTRIAL DESIGN
with Adrien Rovero
AGO Lighting has come together with ECAL Bachelor students in Industrial Design, under the guidance of Swiss designer Adrien Rovero, to conceive a collection of lighting installations to be used in public places such as museums, hotel lobbies, coffee bar and so on. Focusing primarily on the spatial aspect of light, our approach was to design lighting structures based on components supplied by AGO and inspired by the fabric of Seoul, rather than creating mere lamps.
PHOTOGRAPHY
with Jean-Vincent Simonet
As part of this second edition of XXL Projections, 2nd-year Bachelor of Photography students from ECAL/Ecole cantonale d'art de Lausanne developed projects in a course dedicated to the creation of video mapping. Supervised by Jean-Vincent Simonet, this course enabled students to conceive immersive creations designed to animate the facades of mudac and Photo Elysée with creativity and fantasy.
PRODUCT DESIGN
with Augustin Scott de Martinville
For this semester, students were invited to focus on the creation of a “One-Off” of their choice. They were encouraged to free themselves from the issues traditionally associated with industrial design - mass production, costs, market positioning, etc. The project concluded in a silent auction at the ECAL's traditional Christmas Market.
INDUSTRIAL DESIGN
with Stephane Halmai-Voisard
For this project, the students had to design a seat, or rather requalify and rehabilitate a chair or armchair using existing models such as the monobloc, aluminium bistro chair, or deck chair, as the base structure. Employing Kvadrat upholstery textiles, the designs had to be reversible, meaning it should not alter the existing structure. While the original function of the chair could be maintained or altered, the proposals aimed to improved the comfort and aesthetic character of the seats.
PHOTOGRAPHY
with Matthieu Gafsou
The workshop week 4x5 is both an introduction to the 4x5 technical camera and a way to kickstart a photographic project. Students experience the process of analog shooting, from development to large format inkjet printing. This intense week is highly technical, but also focused on developing a photographic language, allowing for a better understanding of the fundamental workings of photography.
PHOTOGRAPHY
with RVB Books/Matthieu Charon & Rémi Faucheux
Using pre-produced images, the students created one or more book models. How do you transform a series of photographs into a book? The Photographic Editions course introduces students to the selection of images, their order, format, graphics, ink, paper and binding. It addresses the specificities of the book as a medium and as a market.
PHOTOGRAPHY
with Thomas Mailaender
In the spring of 2024, Thomas Mailaender and the students of the ECAL Bachelor in Photography entered the ruins of the club with the intention of making it resonate once again. Between archaeology, documentary research, and imaginative speculations, the group of adventurers crafted a surprising exhibition path blending mold and glitter, ashes and glamour. For one night, the Corso was filled with explosive sounds and images in a fiery tribute to the nights of Renens.
PHOTOGRAPHY
with Natacha Lesueur
Last minute risk As the students enter their final year of training at the ECAL, and their interests and methods take shape, it's time to take advantage of this last project to question our own rules, achievements and influences, not to be satisfied with them, and to take risks.
PHOTOGRAPHY
with Maxime Guyon
"Extraordinary Daily Commodities": Everyday Objects What if the objects around us were not mere tools, but autonomous entities with their own essence? Inspired by Graham Harman's Object-Oriented Ontology (OOO), this semester invited students to explore objects from a fresh perspective. Freed from the shadow of our consciousness, they take a place equal to that of humans, animals, and plants. Guided by Maxime Guyon, second-year photography students were encouraged to rediscover what "banal" truly means and dive into a reflection on the place and sensitivity of objects in the contemporary world.
PHOTOGRAPHY
with Philippe Jarrigeon, Philippe Jarrigeon
This year, a unique workshop invited students to explore the relationship between an object and its image. By delving into the material properties, history, symbolism, and multiple representations of an iconic object, they sought to understand the aura that defines it. The subject of this first edition? The blue jean. From a simple utilitarian garment to a global symbol of style, the blue jean transcends generations and cultures. Throughout the semester, students were tasked with creating a photographic project or video that both questions and celebrates this emblematic object.
PHOTOGRAPHY
with Alix Marie
This course led by Alix Marie explored the creation and invention of visual languages for lens-based photographic objects and focused on the transformation of images into materialised forms. Students explored the practices of contemporary artists such as Katja Novitskova, Thomas Ruff, Seth Price and others and learnt how technologies such as CGI and photogrammetry have influenced artistic expression. The students explored the interplay between digital and physical spaces and developed unique approaches to creating photographic objects. The course focused on understanding historical and contemporary trends, analysing artists' case studies and creating materialised works, including single images, 3D objects, installations and immersive media such as AR and VR. Through research and practice, students conceptualised and materialised projects and presented their work as physical installations or objects. They developed the ability to articulate the meaning behind their creations, critique and collaborate with colleagues to expand their artistic practice.
PHOTOGRAPHY
with Katy Hundertmark
This module assists the students to develop into a finalized work a project that further expands their interests and research. The module gives the opportunity to take some of the ideas, skills and themes explores in the first semester and make into a brand new work that can take any possible form: a book, an installation, an online project, a performance.
PHOTOGRAPHY
with Area Of Work, Milo Keller
ECAL/University of Art and Design Lausanne has teamed up with Paris-based studio Area of Work at Paris Photo to present CO-EXISTENCE, a monumental immersive installation in the heart of Paris’s 11th arrondissement, from 7 to 9 November 2024. In a large metropolis, a small, seemingly empty apartment reveals discreet traces of human presence. On another scale, a conquering population manifests itself. Wings flap, slime trails, antennae shivers... In the industrial setting of the former Garage République in the 11th arrondissement of Paris, CO-EXISTENCE showcases a living cohabitation through a sequence of artificial images created using Computer Generated Imagery (CGI). These spectacular yet intimate photo-realistic projections highlight the imperceptible, the infra- thin, and the invisible, blurring the scales between micro and macro. Developed during three series of workshops conducted from 2023 to autumn 2024 by Area of Work, CO- EXISTENCE bears witness to the technical and artistic skills that are honed within the ECAL MA Photography. These workshops enabled students to transpose their photographic skills into the virtual space of 3D graphics to understand the temporal, artistic, and commercial issues involved in creating CGI. ‘This collaboration offered ECAL students an introduction to the tools and possibilities of 3D graphics, exploring their integration into the processes of creating photorealistic and hyper-realistic images, while highlighting the importance of the artistic and cinematographic dimensions that are at the heart of our identity.’ – Amine Ghorab & Scott Renau, Area of Work, Paris. Founded in Paris in 2018 by artists and directors Amine Ghorab and Scott Renau, Area of Work is known for its distinctive contemporary visual narratives, blending graphic framing and rigorous photographic direction. Specialising in fashion, luxury, and technology, the creative studio has become a major player in contemporary visual storytelling..
PHOTOGRAPHY
with Florence Tétier, Nicolas Coulomb
SPORT - CORPS : Jeux Olympiques et Paralympiques The project is based on the theme of the body, with a view to staging physical effort. The recent context of the Olympic and Paralympic Games logically frames the choice of sport as an aesthetic means of highlighting different forms of bodily expression. The choice of discipline could be classic, out-of-games or even imaginary. The students worked around a certain vision of physical effort, movement, constraint, a form of discipline, or even joy.
PHOTOGRAPHY
with Laurence Bonvin
Liquid Times Produce a project using photography and video on the theme of fluidity, liquid form and water.
PHOTOGRAPHY
with Natacha Lesueur
Documentary, the power of make-believe. Based on projects developed around a common theme, the students develop a personal, in-depth project around the theme of pretense. They build a project that plays with the limits of veracity in photography, using it as an artifice of deception.
PHOTOGRAPHY
with Olivia Schenker
Hot N Cold By making a very short film, students learn fundamental notions in the narrative, visual and conceptual development of video production. The project provides essential technical skills in shooting, lighting, camera movement, sound recording, editing and post-production.
PHOTOGRAPHY
with Charlotte Krieger
The aim of this course is to introduce students to the creation and management of a complex photographic project involving sets, characters and lighting. The theme is free.
PHOTOGRAPHY
with Anoush Abrar
Beauty shot The week-long Medium format digital workshop is both an introduction to shooting equipment and dedicated software. Students worked in groups to produce portrait images.
PHOTOGRAPHY
with Calypso Mahieu
Waliking in Renens A collaborative project in which students were asked to choose a local shop in Renens and to create a documentary project combining images of still life, architecture and portraits.
FILM STUDIES
with Kaltrina Krasniqi
Each year, students of the Master's program undertake a "Great Trip" to discover the territory of a filmmaker. In 2022, they went to Kosovo with the director and screenwriter Kaltrina Krasniqi.
PRODUCT DESIGN
with Camille Blin
On the occasion of Paris Design Week 2024, DECATHLON is partnering with ECAL's Product Design Master's programme to unveil "Sortir du Cadre", an installation showcasing two prototypes of electric-assisted trekking bikes based on research into eco-design. Through this collaboration, DECATHLON engages the younger generation of designers around eco-design themes. These concept bikes, envisioned by students from Product Design Master’s programme, express a vision of the future in which sustainable development and the pleasure of outdoor activities go hand in hand.
PHOTOGRAPHY
with Orsola Valenti
Hors-champ “Showing by hiding, revealing by stealing": for a political practice of the audiovisual image. The main aim of the course is to raise awareness of the political dimension of the audiovisual gesture and give students the tools to distinguish the cinematographic image from the media image. Whereas the latter - flattened, emptied and therefore interchangeable - overwhelms its receptor, rendering it powerless, the cinematographic image liberates emotion and critical reflection. In this way, it goes beyond the supposedly faithful representation of reality.
MEDIA & INTERACTION DESIGN
by Gary Sandoz
By delegating our life experiences to digital media processed by algorithms, memory is no longer solely human. Reminix explores the emotional dimension and the future of our fragmented memories through a device that scans and analyzes photographic slides, acting as an ephemeral backup of a past life in the absence of the author's testimony. In a spatial contemplation, the image materialized and rendered in 3D, accompanied by generative narration, reconstitutes an alternative past with each activation. This interactive experience reactivates the memory and creates a bridge between the user and the narrative potential of the image, while questioning the fragility, preservation, trust, and generation of our memories by machines.
MEDIA & INTERACTION DESIGN
by Théo Déchanez
Vulcan is an immersive journey to the heart of telluric powers. It is a tribute to volcanologists and volcanoes, exploring themes such as human smallness and the fascination of the immensity of natural forces. Divided into two parts, the narrative opposes the vision of a volcanologist getting as close as possible to a crater, to that of the god of fire, forges and volcanoes, the eponym of the experience. Vulcan is inspired by the work of Haroun Tazieff and the couple Katia and Maurice Krafft, and is an extension of a reflection begun during my thesis on the reconstruction of myths using digital tools.
MEDIA & INTERACTION DESIGN
by Julie Turin
Assembly line work and online orders have become the norm, even in craftsmanship. The Star's Bags app is a seamstress's response to this trend, offering an immersive shopping experience to highlight manual labor before the customer receives their bag. "The Tree Bag" is the first collection from this app, which can expand into other themes. Through this experience, the customer participates in every step of the bag's creation over several days: gathering materials, placing patterns, cutting, sewing, pinning, addressing, and shipping. By following this process, the customer appreciates the effort involved and retains a special memory of their purchase, enhancing the value of the product received.