On 2040

On 2040

Between typography and pictogram, our design is evolving. Inspired by the geometric forms already present in the On logotype, we have rationalized to the extreme the concept of a refined and methodical graphic system. By a new problematic of the coded language, associated with contemporary technologies, a completely modular encrypted typography was drawn. The pictograms and letters are composed by a very simple system of curves and lines which evolve and are assembled on a square grid, divided in 4. The only rule being that the forms cannot be superimposed the ones on the others. The script is programmed under Python language, allowing to generate and to exhaust the whole of the possible ones, that is to say 624 pictograms only composed of curves, having to represent the sport, the movement and always assembled within the same grid.

Collaboration (2022) par Charly Derouault, Alexandre Lescieux