Creative Communications strategies

Presentation

In our hyperconnected world, the mastering of communications tools is essential to any project development. It allows the brand or individual to be strategically promoted through a proven communication plan. The Creative Communications Strategies module enables creative professionals (industrial designers, graphic designers, photographers, and interaction designers) to strengthen the impact of their communication while developing their profile according to the professional context in which they evolve. With its contemporary approach to communication and public relations applied to the design industry, the module trains the participants in to the handling of contemporary communication tools, e.g., a 360° communication plan, press relations, digital strategy, and branding. Offering a privileged access to industry experts, this course enables the participants to learn how to promote a project in a strategic and targeted way, thanks to an in-depth understanding of the implication of image and brand identity in the design world.

At the end of this module, the participants will understand the implications of communication and public relations in the world of contemporary design. They will be able to promote their profile and projects effectively and strategically through all types of channels.

Language: English
Qualification issued: Certificate of course - 1/5 Certificate of Advanced Studies (CAS)
Fees: CHF 1 200.-, Alumni EXECAL CHF 1 000.-
Credits: 2 ECTS
Length: 4h for 5 weeks, on Friday afternoon 1pm-5pm
Registration deadline: Sold-out
Date of course: May 31, 07, 14, 21 June 28, 2024
Useful links: Admission, Contact
Course format: Hybrid teaching (real-time online and on site at ECAL)

Learning goals

We give you the keys to

Create a communication plan adapted to its audience and highlighting its difference.
Acquire tools and methods to reinforce the visibility of your projects in the media (press relations, influencers, social networks).
Strengthen the impact of its communication by creating and developing a profile targeted to the context of its projects (conferences, trade shows, social network news, etc.).
Improve knowledge of diversity, inclusiveness and sustainability issues.
Inspire one's practice by exchanging with renowned professionals in the field of design and communication.

Course program

This section presents the courses detailed by week.

Week I

THE MARKETING OF SELF

Analysis of your situation
Target audiences
Competitors
Introduction to communications strategies

WEEK II

DEVELOP THE BRAND IMAGE OF CREATIVE

Brand world identifying
Notoriety and brand perception
Personal storytelling
Image development online/offline

WEEK III

COMMUNICATE WITH THE PRESS

Press relations
PR methods and tools
Press storytelling
Press kit development

Week IV

ENGAGE WITH YOUR COMMUNITY

Digital communications strategy
Social media management
Social influence strategy

Week V

IMPLEMENT THE 360 COMMUNICATIONS PLAN

Budget and resources
Strategic and priority actions
Timeline building
Implementation of actions

Lecturers & speakers

Romain Casella

Director and founder of MAY Concepts

Michel Hueter

Design & Brand Consultant

Cajsa Carlson

Deputy Editor, Dezeen

Kristen de la Vallière

Media Consultant & Founder of say hi to

Francesca Occhionero

Creative Director & Image Consultant, Luxury Industry

Benjamin Grillon

Art director and branding consultant

Courses & researchCertificate of Advanced StudiesCreative LeadershipCreative Communications strategies

Creative Communications Strategies

Presentation

Learning goals

​​​​​​Create a communication plan adapted to its audience and highlighting its difference.

Acquire tools and methods to reinforce the visibility of your projects in the media (press relations, influencers, social networks).

Strengthen the impact of its communication by creating and developing a profile targeted to the context of its projects (conferences, trade shows, social network news, etc.).

Improve knowledge of diversity, inclusiveness and sustainability issues.

Inspire one's practice by exchanging with renowned professionals in the field of design and communication.