On the occasion of the Munich Creative Business Week from 14 to 21 May 2022, ECAL and MINI present "Rethinking the Wheel" – a series of projets on steering wheels.
Will we be controlling our cars through voice recognition in future? With a soft toy? How about a pizza box? The digital transformation and electrification of cars has opened up a world of possibilities at the wheel.
MINI’s design team and ECAL/University of Art and Design Lausanne have collaborated closely on a sophisticated design study to develop unexpected ideas for the future of steering wheels. Under the direction of ECAL tutors Camille Blin and Christophe Guberan, Master students in Product Design have addressed the topic and come up with spectacular designs, developing, improving and ultimately achieving their vision in ongoing consultation with Christian Bauer, Head of Interior Design at MINI.
The result: nine innovative and surprising designs that question existing shapes and materials – and, as such, the way in which we might interact with our cars in the future – with a lot of creativity.
Presentation video with the students
CGI Image ECAL/Arthur Seguin
FLEXBOOST – Beat Baumgartner – Image ECAL/Santiago Martinez
FLAX – Carolin Schelkle – Image ECAL/Santiago Martinez
SCREW IT – Danpeng Cai – Image ECAL/Santiago Martinez
RE-WHEEL – Antoine Jacquat – Image ECAL/Santiago Martinez
MINI NYAN – Tsubasa Koshide – Image ECAL/Santiago Martinez
YOUR MINI – Giacomo De Paoli – Image ECAL/Santiago Martinez
HANG – Manuel Steffan – Image ECAL/Santiago Martinez
OUTLINE – Yoosung Kim – Image ECAL/Santiago Martinez
RIDE – Borja Suqué – Image ECAL/Santiago Martinez