Presentation

Today, one of the greatest challenges for designers is to adapt to the ever more specific and demanding needs of contemporary audiences. The Creative Leadership courses aims to train the participants to the development of innovative and responsible projects that meet the current challenges of a changing society. It offers the possibility to explore new practices in within the creative industries and to share ideas with experts in a variety of sectors.

The CAS in Creative Leadership is delivered through a series of independent modules that cover key areas such as entrepreneurship, sustainable design, foresight, communication and leadership. Aimed at industrial designers, graphic designers, photographers, and interaction designers who seek to develop or perfect their professional projects, the course offers management and leadership tools adapted to the contemporary evolution of design professions and practices.

The short, digital, and highly interactive format of this course allows for a top-quality, flexible, and hybrid training, tailored to the needs of professionals and supported by a wide network of experts. All modules can be taken separately.

 

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Language

English

Qualification Issued

Certificate of Advanced Studies (CAS)

Fees per module

CAS (5 modules) : CHF 5 500.-, Alumni EXECAL CHF 4 500.-

Individual module : CHF 1 200.-, Alumni EXECAL CHF 1 000.-

Credits

10 ECTS

Registration deadline

19.01.2024

Length

5 modules x 5 weeks, on Friday afternoon 2pm-6pm

Course format

Hybrid teaching (live streaming and on site at ECAL)

Admission

Admission, contact

Modules

PROGRAMME

Find all program documents below

Module 1 Module 2 Module 3 Module 4 Module 5

Week I
Launching your professional activity
  • Legal forms and taxation (Switzerland)
  • Business plan
  • Steps to setting up a company
Week II
Positioning its activities
  • Defining objectives and types of activity
  • Creative agency experience 
  • Workshop
week III
Defining a project and mandate
  • Convincing your client
  • Customer prospecting and networking
  • Business growth
  • Financing your projects
Week IV
Defining a project and mandate
  • Project and mandate definition
  • Contract types: clauses and remuneration
  • Negotiation
Week V
Know the legal aspects
  • Law and intellectual property
  • Data policy

 

 

Week I
Basics of sustainability
  • Évolution de la durabilité
  • Notions clés de la durabilité
  • Enjeux de la durabilité (impact et positionnement)

 

Week II
Challenges of a sustainable project
  • Actors and drivers of sustainability
  • Sustainability opportunities (materials, UX footprint diagnosis etc.)
  • Conducting a sustainable project
  • Implementation challenges (constraints, regulations, barriers to change)
Week III
Sustainable design methods
  • Tools and methods

  • Choice of tools/methods according to the context
  • Communicating the process
week IV
Sustainability strategies
  • Project Strategies for Sustainability
  • Company practices
week V
Practical application
  • Work on a project of your choice
  • Return on your approach

 

week I
THE MARKETING OF SELF
  • Analysis of your situation
  • Target audiences 
  • Competitors 
  • Introduction to communications strategies
week II
DEVELOP THE BRAND IMAGE OF CREATIVE
  • Brand world identifying
  • Notoriety and brand perception 
  • Personal storytelling 
  • Image development online/offline
week III
COMMUNICATE WITH THE PRESS
  • Press relations 
  • PR methods and tools
  • Press storytelling
  • Press kit development
Week IV
ENGAGE WITH YOUR COMMUNITY
  • Digital communications strategy
  • Social media management
  • Social influence strategy
Week V
IMPLEMENT THE 360 COMMUNICATIONS PLAN
  • Budget and resources
  • Strategic and priority actions 
  • Timeline building 
  • Implementation of actions 

 

week I
THE BASIS OF FORESIGHT
  • The origins of foresight
  • Foresight psychology
  • Key concepts for creatives
week II
METHODOLOGIES AND TOOLS
  • Sense-making and scoping
  • Choice of methods
  • Horizon scanning and radar
week III
CONCEPTION DE SCENARIOS
  • Signals and trends

  • Uncertainties and alternative futures
  • Creating foresight scenarios
week IV
CRITICAL THINKING AND FICTION
  • Speculative design and design fiction
  • Foresight and ethical design 
  • Critical design and disrupting the status quo
week V
Practice
  • Storytelling and preferable futures
  • The futures of your profession
  • Practical and critical exploratory work
week I
FINDING YOUR LEADERSHIP STYLE
  • Forms of leadership
  • Personal leadership
  • Intrinsic values and team culture
week II
UNDERSTANDING HOW GROUPS WORK
  • Risks and opportunities of the group situation
  • Conflict management
  • Motivating teams
week III
MAKING BETTER DECISIONS
  • Decision-making models
  • Pitfalls in decision-making
  • Main group decision-making mechanisms
week IV
IMPROVING PERFORMANCE THROUGH INFLUENCE
  • Basic principles of influence
  • Psychological levers of negotiation
  • How to improve sales performance
week V
CREATIVE LEADERSHIP IN ACTION
  • Introduction to the Design Leadership Framework 
  • Strategic approach to building successful multi-stakeholder teams
  • Support for efficient product development

 

COURSE DATES
MODULE 1
Creative Entrepreneurship

February 02, 09 and 16, March 01 and 08, 2024

MODULE 2
Sustainable design

April 05, 12, 19, 26 and May 10, 2024

MODULE 3
CREATIVE COMMUNICATIONS STRATEGIES

May 31, 07, 14, 21 June 28, 2024

MODULE 4
FUTURE CREATIVES

October 11, 18, 25, November 01 and 08, 2024

MODULE 5
Creative collaboration and leadership

November 15, 22 and 29, December 6 and 13, 2024

Cette section présente les cours détaillés par module.

Team

Head of the program

Daphna Glaubert

Lecturers

Marius Aeberli
Romain Casella
Clément Jaton
Isabelle Moisy-Cobti
Augustin Scott de Martinville
Lohyd Terrier
Yorgo Tloupas
Pascal Wicht

Speakers

Una Aichinger
Jessica-Christin Hametner
Luisa Kahlfeldt
Katharina Koberdamm
Nicolas Lantheman
Samuel Perret
Tom Savigar
Bas van de Poel
Cécile Vulliemin
Alexis Williams

Credits

Graphic design : Valentin Kaiser
Videos : Achille Masson, Jamy Herrmann

Testimonials

Diane Descheneaux, Andrey Klemenkov
Sidonie Bays, Tymothé Auberson