
GRAPHIC DESIGN
Information Design
with Angelo Benedetto
During the information design course the students have been asked to design a cartographic poster based on a film in the road movie genre, in a direct or abstract representation.
From the conception to the production of all related media and printed matter (posters, books, newspapers and magazines), including the experimentation of digital media, digital publishing and motion design, this programme targets students wishing to master the tools and languages inherent in graphic design. Prospective, pragmatic and experimental, this Bachelor course is provided in the framework of the Visual Communication Department, which concurrently offers crossover courses and projects enabling students to acquire multidisciplinary skills (photography, interaction design, film).
Through courses and workshops provided by major figures on the Swiss and international scene, the students apprehend the various fields of graphic design such as editorial design, typography, illustration, or brand identity and art direction. Involvement in exhibitions, publications or assignments commissioned by institutions provides an actual immersion into the professional world. The students also benefit from a wide range of theoretical courses and conferences on the ECAL premises.
The skills and projects acquired throughout the curriculum serve to produce a portfolio of the highest professional standards. Whether they aim to become graphic designer, typographer or art director, either self-employed or working for a company, students who train at ECAL have a wide range of opportunities to choose from when they complete their CV. If they so wish they may also pursue in their chosen discipline by doing the Master Type Design at ECAL or an equivalent programme in another institution.
French
Bachelor of Arts HES-SO in Visual Communication, major in Graphic Design
180 ECTS
6 semesters
Open space BA Visual Communication Digital Printshop Technology Center
1/3
Acquire the basics of editorial design through the articulation of sequenced content and the creation of a simple printed editorial object.
Learn about typographic forms by sketching the skeleton of an alphabet.
Define the graphic elements that represent a visual identity on various communication media.
Articulate and arrange content on a website.
Design non-photographic images by addressing production and printing technique issues.
Immerse yourself in cross-disciplinary courses in Photography, Media & Interaction Design, 2D/3D Video Sequence (Cinema 4D, After Effects, Premiere).
Acquire background knowledge via courses in theory (History of Art, Photography, Film, Digital Culture, Industrial Design, Graphic Design, Contemporary Photography, Exhibitions and Publications).
Take part in weeks of workshops supervised by practitioners from all over the world with the aim of carrying out collective or personal projects
1/2
Get used to typographic design by acquiring technical and stylistic mastery of type design.
Design media and graphic content linked to a project developed for one or more digital media (html, CSS).
Represent and make recognisable a visual identity (institution, event, brand) on various communication media.
Synthesise and graphically process information or data.
Set fluid graphics systems in motion.
Broaden your horizons through practical cross-disciplinary courses within a sequence (videoclip or VR) or editing project (of your choice) in collaboration with Graphic Design and Media & Interaction Design students.
Enhance your knowledge through theory courses.
Take part in weeks of workshops supervised by practitioners from all over the world with the aim of carrying out collective or personal projects.
1/2
Design, produce and carry out a complex editorial project in a specific context.
Define, design and carry out a communication campaign aimed at a specific audience.
Develop a highly-complex font (title or text).
Create a graphic language based on visual research and experimentation with production tools.
Immerse yourself in cross-disciplinary courses to refine your collaborative skills in a transdisciplinary project.
Broaden your knowledge with theory courses.
Write a dissertation based on the knowledge acquired during the course of study.
Take part in weeks of workshops supervised by practitioners from all over the world with the aim of carrying out collective or personal projects.
Put into practice the know-how acquired in a graduation work and a portfolio, which will serve as a business card to integrate into the labour market quickly or continue your studies on an MA course.
GRAPHIC DESIGN
with Angelo Benedetto
During the information design course the students have been asked to design a cartographic poster based on a film in the road movie genre, in a direct or abstract representation.
GRAPHIC DESIGN
with Robert Huber
Type design displayed on a specimen.
GRAPHIC DESIGN
with Adeline Mollard
During the visual identity course with Adeline Mollard, the students had to develop an identity project promoting a collection chosen by them. Each project includes the design of a catalogue contextualising and presenting the collection, together with the design of a triptych of posters.
GRAPHIC DESIGN
with Nicole Udry
Beyond questions of functionality, comfort and individual or collective well-being, the built environment is able to respond in a stimulating way to societal, energy and environmental challenges. The work space, the living space, the public space, the interior space, the street, are carried by real statements of intent that motivate their forms, following certain principles such as climate transition, densification, ecology and energy transition.... The 2nd year Graphic Design students worked on the production of a communication based on one of these principles (or others) and on the architectural realization which refers to it in order to promote it.
GRAPHIC DESIGN
with Aurèle Sack
Type design displayed on a specimen.
GRAPHIC DESIGN
with Adeline Mollard
During the visual identity course, the students had to choose an object that could perform a specific function. Once they had deciphered all the facets of the object, they were asked to come up with a visual identity concept to present the object and show it in a graphic way that best defined it.
GRAPHIC DESIGN
with Diego Bontognali
During this editorial design course, the students had to research and compile texts around a theme, based on a selection of texts and songs. The idea was to produce two editions with identical content but different formats.
GRAPHIC DESIGN
with Guy Meldem
During the Image Creation course with Guy Meldem, the students had to develop a publishing project based on comics. Each project takes the form of a 16-page booklet with two different types of printing.
GRAPHIC DESIGN
with Gilles Gavillet & Jonathan Hares
As part of the publishing course taught by Gilles Gavillet and Jonathan Hares, the 3rd year students worked on the layout of dialogue. They began by selecting a dialogue that had potential for visual creation. After identifying the graphic challenges of their subject, they defined an editorial solution.
GRAPHIC DESIGN
with Nicole Udry
During the third special week of the semester, the 1st year Graphic Design bachelors had to create a communication project around the rules of a sport that is not part of the Olympic Games.
GRAPHIC DESIGN
with Adeline Mollard
During the visual identity course, the 1st year Graphic Design bachelors had to realize a communication project around a district of Lausanne.
GRAPHIC DESIGN
with Gilles Gavillet & Jonathan Hares
As part of the publishing course taught by Gilles Gavillet and Jonathan Hares, the 3rd year students worked on the layout of dialogue. They began by selecting a dialogue that had potential for visual creation. After identifying the graphic challenges of their subject, they defined an editorial solution.
GRAPHIC DESIGN
MEDIA & INTERACTION DESIGN
PHOTOGRAPHY
with Vincent Jacquier, Angelo Benedetto, Ali-Eddine Abdelkhalek, Jean-Vincent Simonet, Clément Rouzaud
In collaboration with the HYPEROUEST music festival, ECAL students were given the opportunity to design a visual installation in the room adjacent to the festival's ephemeral club, located on the Veillon wasteland in Crissier. For this project, 1st-year students worked in groups, mixing Bachelors in Graphic Design, Media & Interaction Design and Photography. Their main objective was to create powerful and creative visual sequences around the central theme of "HYPER". At the same time, second-year students in the Graphic Design option enriched this project by developing the exhibition's visual identity. These interdisciplinary collaborations stimulated exchanges and encouraged visual cohesion, connecting the different ideas and reinforcing the "laboratory" and experimental aspect of the project.
GRAPHIC DESIGN
by Candice Aepli, Amélie Bertholet, Coraline Beyeler, Delphine Brantschen, Léa Corin, Matteo Cortesi, Mathilde Driebold, Eliot Dubi, Marc Facchinetti, Sébastien Follet, Emilie Müller, Dorian Pangallo, Paul Paturel, Adam Saragoussi, Hugo Scholl, Diego Steiner, Cyprien Valenza, Alfredo Venti, Arnaud Wenger
Workshop with Helmo During this week, the students created a new version of vinyl cover by remixing their graphic elements.
GRAPHIC DESIGN
by Rebecca Alfandary, Valentin Bonzon, Jonas Buxcel, Camille Choquard, Alexandra Cupsa, Sacha Décoppet, Morgane Gilliéron, Flaurant Kadrija, Yohann Kampmann, Simon Maurer, Delphine Moënnat, Monica Müller, Océane Pasteur, Luca Reichenbach, Luca Riva, Angeline Rossetti, Pierre Teissier, Baptiste Torrent, Elsa Trummer, Chloé Vandewalle
Workshop with Brian Roettinger This workshop was a typographic exploration/exercise on how typography can express musical feeling/tone. The students used the lyrics as a graphic material. With the as their only source material they had to create one poster.
GRAPHIC DESIGN
by Rebecca Alfandary, Valentin Bonzon, Jonas Buxcel, Camille Choquard, Alexandra Cupsa, Sacha Décoppet, Morgane Gilliéron, Flaurant Kadrija, Yohann Kampmann, Simon Maurer, Delphine Moënnat, Monica Müller, Océane Pasteur, Luca Reichenbach, Luca Riva, Angeline Rossetti, Pierre Teissier, Baptiste Torrent, Elsa Trummer, Chloé Vandewalle
Workshop with Stephanie Specht During the week the students had to produce one poster that makes people aware of their phone use, make them stand still. They had design their poster so that it inspires from a distance, and informs up close.
GRAPHIC DESIGN
with Guy Meldem
During this week, students organized a lottery. Printed in offset, the modular posters that turned into cards enabled the first lottery at ECAL.
GRAPHIC DESIGN
with Angelo Benedetto, Guy Meldem, Sébastian Strappazzon
Workshop with Strappazzon With the aim of broadening the horizons of graphic design students beyond the media traditionally explored during their training, Sebastian Stappazzon, co-founder of AVNIER – one of today's hottest streetwear brands launched in collaboration with French rapper OrelSan – runs a week-long workshop at ECAL. From the proposals imagined by the students, a capsule collection was born, produced in a limited edition. REVERSIBLE JACKET 1020 & PANT 1020 are the first pieces in this exclusive collection and are available for pre-order until midnight on Monday, September 25, 2023. The entire collection will be presented and on sale at an event in Lausanne, Switzerland, in early December 2023.
GRAPHIC DESIGN
with Marietta Eugster
During this workshop, each student had to design a poster presenting a cryptocurrency. Each student had to visually reinterpret the characteristics of his cryptocurrency while taking into account an imposed grid in constant evolution. The posters printed with the plotter will then be overprinted.
GRAPHIC DESIGN
with Atlas Studio
After choosing a demon from Theresa Bane's Encyclopedia of Demons, each student had to visually reinterpret the characteristics of their demon in several ways. A stencil printing technique (cutting a sheet of paper) allowed students to create their visuals on the spot and independently.
GRAPHIC DESIGN
with Vincent Devaud
Creation of a poster on a piece of music of one' s choice, using the Amen Break sample. The poster is composed of two layers: a typographic layer and an abstract layer explaining the rhythm. In a second step, the posters of each student were reduced to A5 format and the layers exchanged. The result was silkscreen printed.
GRAPHIC DESIGN
with Roosje Klap
During this workshop, all students were asked to write an extension article for the Universal Declaration of Human Rights, which together formed an addendum for this historical text. It has formed a new part of the temple that hold and protect our humanity. To provide contextual background to the work, students had been reading and discussing an article each day, followed by a daily topic. By the end of the week, an extension of the Universal Declaration of Human Rights was celebrated in the form of 20 flags and a collaborative video of 20×20 seconds.
GRAPHIC DESIGN
with Sacha Léopold (Syndicat)
During this workshop week, the students worked on the curation, mediation and placement of their own exhibition. The students selected a corpus of works from the iconographic and textual collections of the Metropolitan Museum of Art and the Museum of Modern Art, both based in New York. The exhibition space, 1.15m² (refering to the surface area of an F4 poster) is printable, hangable and foldable. It is both a surface but also a base or a volume. The students' results question the means of reproduction and representation of the works in the design of an exhibition.
GRAPHIC DESIGN
with Ronny Hunger
Sometimes you don’t know that something has been lost — until it’s found again. How many brilliant lost, neglected and forgotten artists can there be? How many albums have been forgotten? How many have been lost? How many were rejected by labels because of political content, critical album artworks or band names? How many didn’t make it through a release and were eliminated or shelved for lack of success? How many dreams, hopes and statements were destroyed? We found 8 of these forgotten albums and worked on the record cover artworks, we tried to catch the mystical mood of these lost recordings, we tried to capture this forgotten music and tried to tell these incredible stories.
GRAPHIC DESIGN
with Gilles Gavillet, Nicole Udry
Each year, the seven most influent countries in the world gather to discuss international matters for a weekend hosted by one of the members. Informal Pictures is an inquiry that aims to recreate the atmosphere of these meetings, which lead to major decisions regarding international politics. It is an attempt to understand the influence of the press on the collective imaginary, with regard to those major political events. The study uses graphic design tools and mainstream journalistic sources to recreate an image that never existed, a missing image of political dinners during the annual G7. Those informal images are recreated based on what the newspapers say and used as input in an artificial intelligence to shape the intention of the picture.
GRAPHIC DESIGN
with Aurèle Sack, Diego Bontognali
Ici Prochainement Votre Appartement is the transition from private property to public space. On the eve of moving out of the family home, but especially in view of its imminent demolition, I have placed La Maison (The House) in a brand-new space, i.e. a book. This book, more than a personal monologue, is an invitation to enter through text and image. From the gate to the garden to the door, all the way to the attic, where the library lies. Iconography drawn from this library has an impact on the layout of the entire volume. The space of the book is my playground. The quarto format conceals half of the content between the pages. It is up to the readers to decide whether or not they want to enter each room of La Maison when they visit. Welcome to my home, soon to be yours…
GRAPHIC DESIGN
with Gilles Gavillet, Guy Meldem
606 is a travelling and modular art space, built from shipping containers. Every three months, the space changes location and layout. 606 invites local artists to create new universes at the intersection of technology and reality. 606 comes to life at night and showcases its identity through constantly evolving 360-degree projections, which cover and transform the structure of the containers. 606 also exists throughout the city through animated posters that offer a new interpretation of the projected visuals. The communication of 606 is simultaneously developed in 3D, 2D and in rhythm.
GRAPHIC DESIGN
with Gilles Gavillet, Jonathan Hares
Nativo+Latino reinvents the heritage and syncretism of the South American continent. Long shaped by the evangelisation of the indigenous people, the consequences of this mix of identities bears witness to the cultural and religious alienation of Latinos. Gradually, awareness of the indigenous condition has pushed their descendants to honour and revive their cult. This project is a place where Latin communities, who aim to reclaim this heritage that was until now regarded as pagan beliefs, to come together, confront one another and express themselves. Nativo takes the shape of ancestral memories and a collective imagination that reflects a reinterpretation of the practice of Catholicism in Latin America in order to restore power in a hybrid vision of identity.
GRAPHIC DESIGN
with Nicole Udry, Aurèle Sack
A flower is not just a flower, it is all living beings that depend on it to bloom. In the context of the biodiversity crisis, this book is a response to Gilles Clément's manifesto The Third Landscape. The landscaper calls for the revaluation of the spaces along our roads of cities. Between over-urbanisation and excessive agricultural monoculture, these forgotten marginal spaces are recolonised by pioneering, wild flora, regenerating ecosystems that are rich in biodiversity. Unlike the herbarium, which proceeds by fragmentary analysis, this project analyses relationships between living beings. Wild Tales is a book of atmospheric illustrations that invites us to draw from the varied colours and shapes of this space as well as the wild stories that make it up.
GRAPHIC DESIGN
by Alice Villars
Mirù is an exploration of the transmission and itinerancy of my mother’s life through interdependent objects, dresses and a book. Clothes say a lot about someone. More than appearance, they are a fertile ground for graphic expression and self-expression. I created five dresses using archive material. The composition of the dresses incorporates ornamental forms and graphic elements, pictures. Each dress becomes an address from my mother’s life, representing a particular atmosphere that gives clues to her story. The editing, meanwhile, creates a loop between the dresses and the book, a place where everything comes together. Mirù plunges into the history and emotions of a life, conveyed through clothes and words.
GRAPHIC DESIGN
with Gilles Gavillet, Nicole Udry
Part art book, part science textbook, this meta-encyclopaedia evokes the risks of global warming. Going beyond the usual paradigms of the Anthropocene era, these phenomena are known as HYPER-OBJECTS. Through the reading of a simplified language, this system of mental maps conceptualises these complex phenomena. In the context of the ecological crisis, the materialisation of this ecological thinking allows us to measure our impact, while reinterpreting the phenomenon of the end of the world in a more tangible way. Through this visual archaeology, we search for traces of our contemporary civilisation, questioning our relationship with the future. In truth, doesn’t this object bear witness to the destructive movement of the end of the world?
GRAPHIC DESIGN
with Nicole Udry, Jonathan Hares
Recent scientific studies reveal that Red Sea corals are more resilient than average to rising water temperatures. This unique coral refuge on earth gives great hope to scientists and allows them to analyse factors of coral resistance before they to eventually disappear. Red Sea Last Hope combines scientific reports, expedition accounts and geopolitical archives, aiming to raise awareness about the gradual disappearance of corals while highlighting the influence of the geopolitics of the Red Sea, which is delaying research.
GRAPHIC DESIGN
with Guy Meldem, Diego Bontognali
Millennia ago, humankind discovered electricity and never stopped exploiting and reinventing it, unconcerned, considering this resource to be infinite. This book, Les Chemins Perdus, opens up new horizons, between dream and fiction, through realistic and poetic notions. What if all the lights went out? It stimulates the imagination and offers readers light, childlike speculation. Interest in illustration, storytelling and printing techniques brings this graphic tale to life. This journey of colours and images appeals to a multi-generational audience, tapping into the potential of children’s books in these tense and confusing times.
GRAPHIC DESIGN
with Gilles Gavillet, Diego Bontognali
As a Krump dancer, I have noticed a lack of editorial content dedicated to this dance. Originating in the underprivileged areas of South Central in Los Angeles in the 1990s, Krump is a way for dancers to express their anger, aggression, frustration and pain in a positive way. This book sheds light on the spirit of this dance through its codes: its community spirit, its vocabulary, its music and its competitions. By seeking to meet those involved in the dance scene in Switzerland, I hope to offer an authentic perspective on this movement.
GRAPHIC DESIGN
with Jonathan Hares, Gilles Gavillet
Helix is a science popularisation project inspired by Isabella Maria Pasqualini’s thesis, entitled “Embodied Space in Architecture, Cognitive Neuroscience and Virtual Reality”, carried out at EPFL Architecture. The book focuses on the links of the human body with architecture and neuroscience, offering an interpretation and an appropriation of the thesis. To do this, the book explores the vector representation of the four chapters, alternating with photographic fragments illustrating the integration of the human body into the architecture of the book.
GRAPHIC DESIGN
with Diego Bontognali, Jonathan Hares
Photosensitive epilepsy is a variant of epilepsy in which the affected person suffers from particular reactions to light and certain static patterns. Due to a lack of awareness of this disorder, our environment contains a large number of visual triggers, which endanger the daily life of photosensitive people. My project reproduces in virtual reality the most harmful locations and elements for photosensitive people, always illustrating two of these variants: the one that is visually accepted and the one that acts as a visual trigger. Being both a graphic designer and a photosensitive person, I sought to highlight the ignorance of this disease, which leads to visual exclusion. This is reinforced by the idea that I myself will never be able to view my own project in its full form.
Graphic designer, Motion designer, Art director, Creative director, Publisher, Illustrator, Type designer, Web designer, Teacher…
Chaumont & Zaerpour, Clemens Piontek, Eilean Friis-Lund & Alice Vodoz Emmanuel, Crivelli (Dual Room), Eurostandard, Guillaume Chuard, Hugo Hoppmann, Ian Party, Jan Abellan (ARI), Louisa Gagliardi, Mads Freund Brunse, Marietta Eugster, Mateo Broillet, Mathias Clottu, Mathieu Meyer, Maximage, Maxime Büchi, Melina Wilson (A-Language), Nadja Zimmermann (NASK), Nazareno Crea (ABC ETC), Noémie Gygax, Olga Prader, Régis Tosetti, Teo Schifferli, Thibault Brevet (AATB), Vincent Devaud...
Visual Communication Department
Vincent Jacquier
Bachelor Graphic Design
Angelo Benedetto
Artistic assistant
Julien Gurtner
Assistants
Achille Masson
Antonin Ricou
Elodie Anglade
Louis Roh
Morgane Cachin
Technology Center
Jamy Herrmann
Matthieu Minguet
Vincent Jacquier
Angelo Benedetto
Aurèle Sack
Diego Bontognali
Gilles Gavillet
Guy Meldem
Harry Bloch
Nicole Udry
Antonio Albanese
Anouk Schneider
Calypso Mahieu
Claus Gunti
Joël Vacheron
Pauline Saglio
Vincent Jacquier
Violène Pont
Adeline Mollard
Alexandru Balgiù
Angelo Cirimele
Catherine Leutenegger
Chi-Long Trieu
Elodie Anglade
Giliane Cachin
Jonas Berthod
Jonathan Hares
Karen Schmutz
Laurence Salmon
Léonard Guyot
Lionel Tardy
Mehdi Derfoufi
Mélanie Boissonneau
Mélanie Courtinat
Olivia Schenker
Pierre Doze
Robert Huber
Sami Benhadj
Sébastien Agnetti
Atlas Studio
Brian Roettinger
Daniel Maarleveld
Eurostandard
Félicité Landrivon
Helmo
Ines Cox
Irene Vlachou
Jean-Vincent Simonet
Jessica In
Klap Roosje
Lamm & Kirch
Lineto
Marietta Eugster
Norm
Raphaël Garnier
Ronny Hunger
Sandra Kassenaar
Sebastian Strappazzon
Stephanie Specht
Syndicat
Vincent Devaud
Yehwan Song