The Creative Entrepreneurship module provides strategic and practical tools for business creation, administrative management, and business development. The course is aimed at freelance creatives (industrial designers, graphic designers, photographers, and interaction designers) seeking to develop and/or consolidate their professional practice. 

Through a combination of interactive classes, short lectures, and a practical project, this module offers classes taught by experts in the fields of design, business development, and management in various fields (legal, finance, design, art, and business). Over a period of 5 weeks, the participants will cover a variety of topics and will be able to implement new methods to sustainably grow their business. Sessions are available in a hybrid format (online with the possibility of in-person attendance at the school).




Qualification issued

Certificate of course - 1/5 Certificate of Advanced Studies (CAS)


CHF 1 200.-, Alumni EXECAL CHF 1000.-




4h for 5 weeks, on Friday afternoon 2pm-6pm

Registration deadline


Date of course

February 02, 09, 16, March 01 and 08, 2024

Useful links


Course format

Hybrid teaching (real-time online and on site at ECAL)

Learning goals

We give you the keys to
  • ​​​​​​Consolidate practical knowledge (methods and tools) to develop professional activities as a creative.
  • Increase your skills through personalized coaching with experienced practitioners.
  • Acquire a better understanding of legal and contractual aspects.
  • Acquire tools and methods to define its services in order to facilitate collaboration and create a lasting relationship of trust with its clients.
  • Enrich your practice by meeting and exchanging with other professionals.

Course program

This section presents the courses detailed by week.
Week I
Launching your professional activity
  • Legal forms and taxation (Switzerland)
  • Business plan
  • Steps to setting up a company
Positioning its activities
  • Defining objectives and types of activity
  • Creative agency experience 
  • Workshop
Week III
Develop your activities
  • Convincing a customer
  • Customer prospecting and networking
  • Business growth
  • Financing your projects
Week IV
Defining a project and mandate
  • Project and mandate definition
  • Contract types: clauses and remuneration
  • Negotiation
Know the legal aspects
  • Law and intellectual property
  • Data policy


Daphna Glaubert

Head of CAS Creative Leadership

Augustin Scott de Martinville

Founder of BIG-GAME industrial design and Professor at ECAL

Clément Jaton

Lawyer and entrepreneur

Cécile Vulliemin

Head of the Interactive Design & Media Division, Pro Helvetia

 Yorgo Tloupas

Director of Yorgo&Co and entrepreneur

Isabelle Moisy-Cobti

Co-founder of Bildung and editorial director for Tools Magazine

Simon Descamps

Founder of Bildung