The “ECAL Diplomas Exhibition 2025” and the “ECAL Open Day 2025” posters, both designed by Benoît Brun, ECAL graduate and graphic designer for its Communication Team, are part of the 62 posters from Switzerland selected in the 100 Beste Plakate 2025 competition.
While the colors and stripes of the “ECAL Diplomas Exhibition 2025” poster echo the architecture of ECAL building, the design of the “ECAL Open Day 2025” poster alludes to a reinterpretation of a well-known proveb, suggesting that “All roads lead to ECAL”.
This contest, which singles out 100 posters from Germany, Austria and Switzerland every year, aims to promote the poster as a powerful visual medium and to ensure its continuous reinvention and evolution. The selected works are presented in a travelling exhibition and a yearbook. The visual identity for this 25th edition of the competition, including the book, has been designed by Ira Ivanova and Lou Hillereau from Yukiko Studio.
The opening of the inaugural exhibition, as well as the book launch, will take place on June 11, 2026 at the Kulturforum, Staatliche Museen zu Berlin. The exhibition will then tour in Germany, Austria and Switzerland — notably at the Gallery l’elac in ECAL — as well as in Korea, Moldova and Romania.