From 31 October to 9 November, ECAL will be present at the GIFF Festival 2025.
The largest space in Switzerland dedicated to immersive arts, GIFF is Geneva’s oldest film festival and one of Europe’s leading events. A crossroads of genres and disciplines, it is a place of experimentation and exchange. Each year, for ten days, it presents films, series, interactive installations, and virtual reality works to around 50,000 visitors.
For its 31st edition, the Bachelor Media & Interaction Design will be present with:
Winning project GIFF 2025
SPIRA MEMORIAE
by Alexine Sierro
In a world where ecosystems are dying out and certain smells are evaporating, what is happening to the places and stories that gave them form? Spira Memoriae is an immersive olfactory experience in virtual reality that invites users to journey through a fragmented sensory world. Original fragrances, created in collaboration with perfumer Tennessee Macdougall, extend the reflection through the language of odours. Beacons of an abstract landscape, they reveal rare materials, sometimes extinct, but still present in our collective memory. Spira Memoriae explores the tensions between disappearance and persistence, industry and territory, reality and reconstruction. Smell becomes a vehicle for storytelling, transmission and shared fiction.
From 31 Octobre to 9 November, 2025
Genève, Suisse
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