Collaboration with Chopard

MAS DESIGN FOR LUXURY & CRAFTSMANSHIP

Watches and Wonders Geneva 2025 ECAL x Ceramaret

At the invitation of Watches and Wonders Geneva, ECAL will present a brand-new project in partnership with Ceramaret, a leading Swiss company in the manufacture and high-precision machining of technical ceramics. To mark the occasion, a selection of five jewellery and bracelet designs will be on display at the LAB, a venue dedicated to innovation and design. Thanks to this first collaboration with the Neuchâtel-based manufacturer, students in MAS Design for Luxury and Craftsmanship got to discover a state-of-the-art machine park. Renowned for developing and producing components for the luxury watchmaking industry, Ceramaret’s teams contributed their expertise to this ambitious research. Combining innovation with creativity, the project brings together the know-how of specialised engineers in materials science and the boundless inventiveness of an up-and-coming generation of designers. Following the presentation of the students’ 15 concepts, five designs were selected and prototyped in technical ceramics, using additive technologies – a 3D printing process that provides the possibility to create intricate, previously unimaginable shapes. This collection, including bracelets inspired by fine watchmaking and innovative jewellery designs, draws its inspiration as much from the beauty of organic forms as from the complexity of systems derived from engineering.

MAS DESIGN FOR LUXURY & CRAFTSMANSHIP

Esther Alcade – Arrel

by Esther Alcade

Every year, 300 million shoes are discarded, with manufacturing producing 313 million tons of CO2 due to petroleum-derived materials. The Arrel project aims to extend the life of sports shoes by repurposing soles after 1000 km of use. Based in Mallorca, known for its basket weaving and shoemaking traditions, Arrel preserves artisanal knowledge and uses natural materials like palm fibers and esparto grass, also Arrel's new soles use biomaterials to reduce environmental impact. The project preserves Mallorca's cultural heritage by creating more durable shoes and reducing the ecological footprint.

MAS DESIGN FOR LUXURY & CRAFTSMANSHIP

Sacha Dufour – Conversation artificielle

by Sacha Dufour

Artificial Conversation is a fluid language - an exploration of liquid forms as they interact with the body. This work merges human and technology to propose a new process for creating jewelry. Using photography combined with artificial intelligence, I compose images destined to become jewelry. Experimenting with different techniques, crossing, and superimposing them until an idea is reached. I search for the form that embodies the liquid, sculpting artificial images in the same way I compose photographs. It's a game between a body, a liquid and an intelligence that needs to be guided.