GRAPHIC DESIGN

Alexandra Chernopazova –

with Gilles Gavillet, Nicole Udry

The visual identity for the Swiss Museum of Games, the unique museum of board  games in Europe. While creating a visual identity, my goal was to design an instantly recognizable, colorful and contemporary style, that reflects its personality. Inspired by gameplay experience and wonderful atmosphere of playing process I started creating a typography based on combinations of geometric shapes and colors. Due to this project, I could experiment and discover new typographical forms and create a tool "Alphabet". This tool allowed me to create a graphical language and communication.