Amandine Kuhlmann – Cash Me Online
by Amandine Kuhlmann
Cash Me Online is a video project where I stage myself, combining performance with found footage. With the goal of achieving viral fame, I embrace delusion and despair in this exploration, which delves into the impact of cameras in the era of social media. Through a hyper-feminine digital alter ego based on my own algorithm, I perform in virtual and physical realms, fulfilling desires and aspirations. The project questions self-representation and the female gaze in the presence of empowered women on screen. The project examines tensions between toxic feminine tropes and how women reclaim them for empowerment. Found footage combined with a deepfake of my own face serves as a visual album, revealing content diversity and standardisation, introducing ambiguity in notions of dysmorphia.