TYPE DESIGN
Chiachi Chao – Kleisch
with Kai Bernau, Alice Savoie
Bi-scriptual type design is a challenge for graphic designers, even more so in a world of cross-cultural exchange. Kleisch is a Latin serif typeface designed to work with Chinese Ming-style fonts. It is a synthesis of baroque and neo-classical typography, as the types of Nicholas Kis, Christoffel van Dijck or Johann Michael Fleischmann have a similar stroke construction to CJK (Chinese-Korean-Japanese) Ming-style typefaces. Kleisch does not match with a specific font. However, as a variable font, it offers adjustable axes (weight and contrast) to adapt with different Ming typefaces.