![Coline Besson – Girlz – They Gave Us Pink Let Us Make It Powerful](https://ecal-media.sos-ch-gva-2.exo.io/filer_public_thumbnails/filer_public/73/a7/73a7a5f8-293b-4b16-96dd-f578ed13a1f3/girlz-they-gave-us-pink-let-us-make-it-powerful_ecal_coline-besson.jpg__800x800_q85_ALIAS-feed-thumbs_subsampling-2_upscale.jpg)
TYPE DESIGN
Coline Besson – Girlz – They Gave Us Pink Let Us Make It Powerful
with Kai Bernau, Julia Born
This editorial project embraces a new interpretation of the stereotypes of Femininity. The conscious reappropriation of its attributes becomes an act of awareness, subversion and empowerment. As a woman, being dissonant, allegedly vulgar and girly is a way to disrupt and challenge the established order and the agreed expectations of society. The publication gathers and highlights the works of a variety of female artists for this cause. It also features a custom-made font, Courtesy, with a neo-kitsch display cut that plays with proportions and consistency and a reader-friendly text cut – both sharing specific and sharp features. Finally, a monospace version allows for more freedom in compositions. It is used where traditional typesetting would favour italics.