DESIGN FOR LUXURY & CRAFTSMANSHIP

Erwann Harrison – Lugh E"C

by Erwann Harrison

Passionate about horology, I designed a watch case and bracelet featuring moving lugs that allow the timepiece to wrap comfortably around any sized wrist. Made from titanium, the design aims to fit a rugged, playful and elegant aesthetic and remind the wearer that every second counts. This continues with the hands and dial, especially through the outer. After exploring what it would take to bring the watch to market, I also created a brand and promotional strategy selling a lifestyle as well as the watch. This includes a specific mission of high quality, comfort, and making every second count, for a specific target audience of people that are in control of their lives, all compiled into a magazine-style publication.