GRAPHIC DESIGN

Guillaume Chuard – Zansio

by Guillaume Chuard

“ The Zansio project is principally an ethnographic and ethnologic study. By showing the culture, the ritual and the power of a generic company, I aim to underline its primitivism and tribalism. My work is presented in tow parts: a trade show (performance) symbolizing the front stage and a corporate behavior guideline (book) representing the back stage of this society… ” Guillaume Chuard