![Guillaume Chuard – Zansio](https://ecal-media.sos-ch-gva-2.exo.io/filer_public_thumbnails/filer_public/5a/91/5a91356e-edef-4afa-a9b9-470e8d3c6fcf/a85bcb17305cb05439b741cb87f8dc4a.jpg__800x800_q85_ALIAS-feed-thumbs_subsampling-2_upscale.jpg)
GRAPHIC DESIGN
Guillaume Chuard – Zansio
by Guillaume Chuard
“ The Zansio project is principally an ethnographic and ethnologic study. By showing the culture, the ritual and the power of a generic company, I aim to underline its primitivism and tribalism. My work is presented in tow parts: a trade show (performance) symbolizing the front stage and a corporate behavior guideline (book) representing the back stage of this society… ” Guillaume Chuard