INDUSTRIAL DESIGN
Joab Schneiter – Brum
by Joab Schneiter
Brum is a sustainable toy car designed for children aged 5 to 7 — a durable alternative to typical RC cars, which are often hard to repair and prone to breaking. Its cork body absorbs shocks, while a removable drivebox houses all electronics for easy maintenance. A paper shell lets kids customize the look of their car. The steering system uses a central axle and a self-centering elastic band, avoiding small, fragile parts. Wheels pop off easily for cleaning. Brum encourages creativity, repairability, and a more responsible approach to play.