ART DIRECTION

Katharina Tauer and Martina Vierthaler –

by Katharina Tauer and Martina Vierthaler

This work is a collaboration between a fashion designer and two graphic designers. The development of a visual identity includes the creation of a corporate typeface and the art direction of a photographical style. A major component of the project is a publication which works on one hand as a medium to feature the latest fashion collection and to introduce the designer, on the other hand it is an exploration and interpretation of sources of inspiration. It tells the stories behind the collection´s topics and creates a specific mood.