ART DIRECTION

Luke Archer – Terrazzo Project

by Luke Archer

The Terrazzo Project is a furniture design company started by two ex-ECAL students, working with a particular stone material; terrazzo (a mixture of cement and marble). Starting as a collaboration with the Terrazzo Project , this work is a research into materials and processes within graphic design, type design and art direction. It investigates ways to develop a visual identity with reference to the use of specific materials. This involves printing experimentation with the stone to capture the surface and texture of the material and translate it into a graphic medium, a corporate typeface, with a special CNC cut, presented as a stone type specimen, and a photographic style.