TYPE DESIGN

Lynn Birrer – Brienz

by Lynn Birrer

Important opinion: WE AINT BOYZ. Brienz examines “Swiss Style” in graphic and type design and its legacy which is learned and appreciated but doesn’t feel relatable to everyone. Brienz is a type family consisting of 4 styles ranging from Buch to Kursiv and from Schmal to Schmalfett. A typeface that feels more human, vernacular, and rooted in a different set of values. Like mash-up culture in music, it mixes contrasting influences to create something that feels familiar but new, responsive, moving and with its own voice. Construction, deconstruction, and then reconstruction. Kisses from Brienz. Type beat!