TYPE DESIGN

Maël Bächtold – Milkshake

with Matthieu Cortat, Kai Bernau

Milkshake is a typeface family which was initiated by anemoia (nostalgia felt for a period in the past that was not lived) for the 70s. The music, the freedom, the vibes, and mostly the aesthetics in terms of type and graphic design of that period strongly influenced the direction of the project. Milkshake is divided into two sub-families. The first one, Milkshake Display is the spine of the project: its voluptuous curves and generous drops combined with sharp edges give it a dynamic look while its alternates and swashes exaggerate its flow and funkiness. To add a contemporary touch and versatility, the family is complemented by text cuts, which are much calmer, friendlier and more stable, suited for longer lines in small sizes.