TYPE DESIGN

Simon Mager – Rima, Diploma Project by Simon Mager

by Simon Mager

Rima is a sans serif typeface formulating a contemporary approach to the classical grotesque genre and investigating the balance between the sober and the playful. With its compact proportions, Rima is conceived for continuous reading as well as for display use. Its subtly tapered stems and top-heavy build impose a particular look in larger sizes, while adding a more organic taste to the typical grotesque model, when set in text size. Each weight reveals an individual flavour, flavour at the same time maintaining an overall coherent look throughout the family.