ECAL presents "The ECAL Manual of Style - How to best teach design today?" - a book and an exhibition which propose a comprehensive presentation of the revered Swiss design institution’s fascinating teaching methodology, via design luminaries’ perspectives as well as a collection of its most innovative student’s projects.
“How to best teach design today?” – The ECAL/University of Art and Design Lausanne has pondered the question of teaching methods for future designers. Widely considered to be among the leading art and design institutions themselves, the ECAL approached internationally renowned designers, critics, and writers, whose answers reveal multiple approaches to teaching, in which individual style is not only encouraged, but rigorously pushed to develop into its most coherent professional form.
Curated by acclaimed designer Jonathan Olivares and ECAL Director Alexis Georgacopoulos, the exhibition surveys a selection of twenty groundbreaking and defining projects by students and their tutors, all of them made out of fascinating teaching methods, leading to unconventional objects and revealed by a creative methodology in action, readily molding to accommodate the needs of the future.
The exhibition shows a selection of these iconic projects and retraces their design process through a historical context. In other words, it challenges the question “How to best teach design today?”.
A question that Max Bill and Ettore Sottsass tried to answer in 1983 in the context of the Design Since 1945 exhibition at the Philadelphia Museum of Art. Their answer? Each gave a response that reflected his own image: the first emphasized the pragmatism and practicality of design. The second, its utopian and metaphorical character. These two lines of thought are found at the heart of the exhibition through its scenography: from the eccentric and colorful glass material to the functional and straightforward wooden structure, the exhibition answers the question in itself: there is not one but many best ways to teach design today.
Beside the exhibition, the findings are also presented in a publication, published by Phaidon and edited by Jonathan Olivares et Alexis Georgacopoulos.
Johanna Agerman Ross – Yves Béhar – Camille Blin – Erwan Bouroullec – Ronan Bouroullec – Pierre Charpin – Kim Colin – Alexandra Cunningham Cameron – Konstantin Grcic – Marva Griffin – Stéphane Halmaï-Voisard – Mette Hay – Jaime Hayon – Anniina Koivu – Nicolas Le Moigne – Sabine Marcelis – Ravi Naidoo – Hans Ulrich Obrist – Eugenio Perazza – Alice Rawsthorn – Deyan Sudjic – Patricia Urquiola
Ini Archibong – Thilo Alex Brunner – BIG-GAME – Michel Charlot – Jung-You Choi – Christophe Guberan – Moises Hernandez – Maria Jeglinska – Fiona Krüger – Carolien Niebling – Léa Pereyre – Julie Richoz – Adrien Rovero – Brynjar Sigurðarson – Francisco Torres – Alexis Tourron (Panter&Tourron) & Stefano Panterotto (Panter&Tourron) –Hongchao Wang – Giorgia Zanellato & Daniele Bortotto
Exhibition design based on a concept by Maxine Granzin , Paula Mühlena and Yohanna Rieckhoff - ECAL Master Product Design students - following a one-week workshop led by Jonathan Olivares, in close collaboration with Glas Italia