On the occasion of the "Time Design" exhibition organised by Watches and Culture - Fondation de la Haute Horlogerie and presented from 14 April to 8 May 2022 at the Pont de la Machine in Geneva, students from ECAL Bachelor of Industrial Design programme have created the display (windows), highlighting a hundred pieces that illustrate the inventiveness and diversity of watch design.
Presented as a preview at the Watches and Wonders exhibition for the specialists, the exhibition is now accessible to the general public in the Pont de la Machine in Geneva. Over nearly 180 m2, visitors are taken on a journey through watchmaking creativity, from the 17th century to the present day. The display designed by Elie Fazel and Valentin Sieber - during a course given by Christian Spiess as part of the Bachelor's degree in Industrial Design - reveal a hundred or so exceptional pieces that have marked the history of the watch, bearing witness to this great watchmaking tradition or to a futuristic design.
The display windows as well as some pieces of furniture imagined by the two former ECAL students are inspired by the urban grid pattern characteristic of La Chaux-de-Fonds, the cradle of watchmaking. Each module is based on the same construction of thermo-lacquered aluminum gratings.
In addition, ECAL has also made a selection of a hundred watch advertisements from the archives of Europastar magazine, which was published from 1940 to 2000. These are presented on a dedicated screen within the exhibition.