On Wednesday, April 26, 2023, ECAL welcomes scholars from the fields of art and design history and print culture for an international conference aiming to provide a better understanding of the cultural context of Jan Tschichold's book and the typographic movement that emerged from it.
Jan Tschichold’s essay Die neue Typographie (The New Typography, 1928) is a game-changing book, acclaimed as the curtain raiser of modern graphic design. While it takes the form of a critical essay and an operative manual, its sources have been understudied because of their difficult identification. Yet, The New Typography is simultaneously a victim of its own success and it has to deal with the consequences associated with canonisation.
Having reached an almost mythical status, The New Typography is often taken for granted and rarely questioned or closely scrutinized. This paradox was the starting point of the research project “The Sources of Jan Tschichold’s The New Typography”. Conducted at ECAL/University of Art and Design Lausanne (HES-SO) and supported by the Strategic fund of HES-SO, the project reconstructed, collected and contextualized the body of bibliographical sources included in The New Typography.
This international conference invites scholars in the field of art and design history and print culture to present their research. The conference aims to provide a better understanding of the larger cultural context of Tschichold’s book and the typographic movement that stemmed from it. The results of the project will be presented at the conference along with keynote lectures by Dr Paul Stirton, Professor emeritus at Bard Graduate Center, New York, Dr Christopher Burke, Principal Research Fellow at University of Reading, and Dr Julia Meer, Curator of the poster and graphics collection, Museum für Kunst und Gewerbe Hamburg.
09:15 — Welcome and Opening Remarks
Davide Fornari, ECAL/University of Art and Design Lausanne (HES-SO)
09:30 — Origins of The New Typography
Christopher Burke, University of Reading
10:15 — Coffee Break
10:30 — How New is New? – Jan Tschichold and the New Typography
Julia Meer, Museum für Kunst & Gewerbe Hamburg
11:15 — The Private Press, the Bauhaus, and Die neue Typographie
Paul Stirton, Bard Graduate Center, New York City
12:00 — Lunch Break
13:15 — First Panel – Debates: European Scenes
moderation by Jonas Berthod, ECAL/University of Art and Design Lausanne (HES-SO)
13:15 — "Giovanni T.” and The New Typography in Italy. Discussion and Renegotiation of Tschichold’s Ideas in Italian Graphic Arts Magazines
Carlo Vinti, University of Camerino
13:45 — The Influence of Jan Tschichold's Theories on Graphic Design Practice in Belgium
Katrien Van Haute, LUCA School of Arts
14:15 — The Periphery Influencing the Centre? Connecting Die neue Typographie and Scandinavia
Trond Klevgaard, Kristiania University College, Oslo
14:45 — Jan Tschichold and The New Typography in London (1935-39)
Sandy Jones, University of Brighton / Victoria and Albert Museum, London
15:15 — Coffee Break
15:30 — Second panel – Impact: Extra-European Scenes
moderation by Chiara Barbieri, ECAL/University of Art and Design Lausanne
15:30 — A Mutual Attraction: Tschichold's The New Typography and the Emerging Japanese Typography
Mariko Takagi, Doshisha Women's College of Liberal Arts, Kyoto
16:00 — “Modernity is Not a Competition”: Challenging and Channelling ‘new typography’ in Colonial India
Vaibhav Singh, University of Reading
16:30 — The New Arabic Typography: Between Inspiration and Appropriation
Huda Smitshuijzen AbiFarès, The Khatt Foundation Center for Arabic Typography, Amsterdam
17:00 — The Museum of Modern Art, New York, and the New Typography
Juliet Kinchin, independent design historian
17:20 — The New Typographic Wave
Louise Paradis, Université Laval, Québec
17:50 — Closing Remarks
18:00 — Opening of the Exhibition “Unpacking Tschichold’s Library”, l’elac gallery, Renens
Event on registration: click here
