From April 27 to May 26, ECAL presents Unpacking Tschichold’s Library at gallery l'elac. An exhibition in the form of a library presenting the books mentinoned in Jan Tschichold's seminal publication The New Typography (1928). Opening on Wednesday, April 26.
Jan Tschichold’s “The New Typography” is a critical essay and an operative handbook that paved the way to modern graphic design.
It is a game-changing book that still attracts the interest and curiosity of design historians and practitioners after almost a century since its publication in 1928. Yet, it is simultaneously a victim of its own success, and it has to deal with the consequences associated with canonisation.
Having reached an almost mythical status, the publication is often taken for granted and rarely questioned or closely scrutinized.
This paradox was the starting point of the research project “The Sources of Jan Tschichold’s ‘The New Typography’”.
Conducted at ECAL/University of Art and Design Lausanne and supported by the Strategic fund of HES-SO, the project reconstructed, collected and contextualized the body of bibliographical sources included in “The New Typography”.
On the occasion of the opening on Wednesday, April 26, the conference "Jan Tschichold's "The New Typography": Its Roots and Impact on National Scenes" will be held at ECAL from 9:15 to 18:00. More information:
Event
Wednesday, April 26, 6pm-20pm
From April, 27 to May, 26 2023
Wednesday, Thursday, Friday: 1pm-5pm
Closed on May, 18-19
Free entry
Gallery l'elac
Avenue du Temple 5
1020 Renens
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