During the first semester of 2016/2017 academic year, the students worked with Charles Negre on the relationship between conceptual projects and applied works and how to appeal to a client’s needs as opposed to developing a project without constraint. The students collaborated with HYT, a luxury watch brand which gave a frame to develop a laboratory of ideas. The correlation between past inventions and avant-garde technology is a key aspect of this project as well as how science can be turned as a visual emotion. The subject focus on still life, however, following the motivations of each student, other photographic forms became relevant.
The context of the brand gives the students the oppportunity to develop conceptual and unexpected visions within the realm of the subject, however the end goal is an understanding and realization independent of the brand.