Vanja Jelic- Theoretical thesis

Relevance doesn’t express individuals’ needs to organise the mess instead it is an expression of homogenization in the digital space. Algorithms are helping me to rapidly come across information and I’m starting to imitate it. Giving keywords, skim and repeat. But I’m human and therefore I make content disappear. The data I look at is fluid and impermanent, the instability forces me to take it out of its context and save it. As I take everything out of context in order to understand it better, the content gets destructed through all the filters.

Thesis project (2015) by Vanja Jelic

Relevance doesn’t express individuals’ needs to organise the mess instead it is an expression of homogenization in the digital space. Algorithms are helping me to rapidly come across information and I’m starting to imitate it. Giving keywords, skim and repeat. But I’m human and therefore I make content disappear. The data I look at is fluid and impermanent, the instability forces me to take it out of its context and save it. As I take everything out of context in order to understand it better, the content gets destructed through all the filters.