Digital Strategies in Genre-Defining Magazines
Although the world of printed matter is undergoing in-depth changes, one still rarely finds creative heads equally at ease with the languages and stakes inherent to both digital and analogue media. Based on this observation, the initial issues to be addressed through this research are as follows: how can the know-how and aesthetic sensitivities usually involved in producing printed magazines be translated for digital interfaces?
The questions asked in the project will be addressed through a series of workshops and interviews. Each phase of the project will present and exemplify a specific editorial strategy by focusing on creating a didactic instrumentation.
ECAL/University of Art and Design Lausanne
Philippe Egger (project leader)
Luke Archer (assistant)
janury 2014 – march 2016
Strategic fund of the University of Applied Sciences Western Switzerland (HES-SO RCDAV)