Projects MAS DESIGN FOR LUXURY & CRAFTSMANSHIP
Watches and Wonders Geneva 2025 ECAL x Ceramaret
At the invitation of Watches and Wonders Geneva, ECAL will present a brand-new project in partnership with Ceramaret, a leading Swiss company in the manufacture and high-precision machining of technical ceramics. To mark the occasion, a selection of five jewellery and bracelet designs will be on display at the LAB, a venue dedicated to innovation and design.
Thanks to this first collaboration with the Neuchâtel-based manufacturer, students in MAS Design for Luxury and Craftsmanship got to discover a state-of-the-art machine park. Renowned for developing and producing components for the luxury watchmaking industry, Ceramaret’s teams contributed their expertise to this ambitious research. Combining innovation with creativity, the project brings together the know-how of specialised engineers in materials science and the boundless inventiveness of an up-and-coming generation of designers.
Following the presentation of the students’ 15 concepts, five designs were selected and prototyped in technical ceramics, using additive technologies – a 3D printing process that provides the possibility to create intricate, previously unimaginable shapes. This collection, including bracelets inspired by fine watchmaking and innovative jewellery designs, draws its inspiration as much from the beauty of organic forms as from the complexity of systems derived from engineering.
