FILM STUDIES
Workshop Shitty Rigs
Workshop led by Michael William Farino, Jonathan Ricardo Argudo and Herbert Mayer and given to students in the Bachelor's degree programmes in Cinema and Industrial Design.
FILM STUDIES
Workshop with Benoît Dervaux
by Noé Bregnard, Eva Rust, Victor Durand Matinella, Lou Haenggi, Samuel Harari, Hana Magimel, Nolan Grando, Mileny Viera de Andrade, Zélia Zanone
Second-year Bachelor's students attended a workshop with Belgian cinematographer Benoît Dervaux, known for his work on the Dardenne brothers' films. He was responsible for the cinematography on the Swiss films Laissez-moi by Maxime Rappaz (2023) and À bras-le-corps by Marie-Elsa Sgualdo (2025).
DIGITAL EXPERIENCE DESIGN
Reality Check – 2025
with Emily Groves, Margherita Motta
Reality Check is a hands-on course that applies the theoretical foundations of the Human Lens module through real-world qualitative research and transforming insights into concrete design proposals. Students reimagined the human experience of digital services. Engaging with real people through interviews, diary studies and other research methods, they defined and prototyped new directions for existing services that bring meaningful experience to the fore.
FILM STUDIES
FILM STUDIES
MASTERCLASS THIERRY DE PERETTI
Meeting with Thierry de Peretti, French actor, director and stage director
PHOTOGRAPHY
Materialized Photography - Fall 2025 - MAP2
with Mazaccio & Drowilal
The purpose of this class is to examine the relationships between photography — in a context shaped by the digital — and its various modes of display. Students will have to consider what a photograph may be materially and explore how an image’s meaning is derived from both the mode of its distribution and the material form that it assumes. Although the final outcome has to include photography in a third dimensional way ( installation ), projects may use and combine image-based practices such as digital photography, collage, CGI, projection, printmaking, sculpture, objects, or performance, to encourage an expanded approach to photographic practice. The idea is to challenge the different types of engagement possible with pictures today.
PHOTOGRAPHY
Self-Initiated Project - Fall 2025 - MAP2
with Elisa Medde
This module assists the students to develop into a finalized work a project that further expands their interests and research. The module gives the opportunity to take some of the ideas, skills and themes explores in the first semester and make into a brand new work that can take any possible form: a book, an installation, an online project, a performance.
PHOTOGRAPHY
Soft Photography - Fall 2025 - MAP2
with Marco De Mutiis
The course, tutored by Marco De Mutiis, explored how emotions are being exploited and transformed by social media practices and aesthetics (e.g. influencer photography and CGI, operational beauty and weaponized cuteness), as well as through recent image technologies (e.g. generative AI platforms and text-to-image services).
PHOTOGRAPHY
Workshop - Simone C Niquille - 2025
with Simone Niquille, Milo Keller, Clément Lambelet
For this workshop, ECAL invited Simone C Niquille, Swiss designer and researcher based in Amsterdam whose practice investigates how digital images, computer vision, and 3D technologies shape the way bodies and objects are represented in contemporary visual culture. Through her research platform Technoflesh, Niquille examines the infrastructures behind digital imagery (from stock images and 3D assets to machine vision systems) and the cultural assumptions embedded in them. Her work reveals how datasets, rendering software, and visual standards influence how bodies, materials, and environments are modeled and understood.
PHOTOGRAPHY
Contemporary Photography - Fall 2025 - MAP1
with Clothilde Morette
The course explores the history of photography and related media through an approach that dissolves boundaries between academic and popular culture, and between photography and other artistic practices. Drawing on references from science, science fiction, literature, cinema, and the visual arts, students engage with a broad history of images from the early twentieth century to today. Based on key exhibitions of the Independent Group, the course introduces open themes such as technology, motion, and imagined worlds. Through research, appropriation, and the development of a mind-map accompanied by a theoretical text, students are encouraged to build connections across disciplines and reflect on the conceptual and narrative dimensions of their practice.
PHOTOGRAPHY
Applied Photography - Automne 2025 - MAP1
with Charles Negre, Milo Keller
The course focuses on developing the ability to respond to a commission within one’s own artistic practice, through an introduction to studio photography and constructed image-making. With an emphasis on still life, students refine their sensitivity to photographing and interpreting objects. Assignments revolve around transforming everyday objects into objects of desire, using the tools of commercial and product photography. Through styling, lighting, and visual storytelling, students explore how to reframe the ordinary as something compelling, working across both traditional and improvised studio setups.
PHOTOGRAPHY
Self-Initiated Project - Fall 2025 - MAP1
with Milo Keller
The course is a platform for the development of personal projects that arise from the desire and curiosity of each student. The basic concept of the work must be relevant to the field of contemporary photographic images. Each project can take a different form depending on the specificities, contents and inclinations of each participant. From books to multimedia installations, from performance to CGI, group discussions will articulate a plural vision of photography’s applications today.
MEDIA & INTERACTION DESIGN
COUNTDOWN – 2025
with Mario Von Rickenbach
The students worked on an interactive countdown in a web environment. Each day, they were tasked with creating a new sketch, culminating in their own collection, which could also be combined with projects from the entire class.
PHOTOGRAPHY
Workshop - CGI WITH AREA OF WORK – 2025
with Area Of Work
The Computer-Generated Imagery (CGI) Workshop is an introduction to 3D creation software that allows you to create images with photographic qualities that are not photographs. This workshop centers on the theme of “Minimal,” inviting students to explore the creative and technical foundations of contemporary CGI image-making. It emphasizes materiality and the expressive impact of reduction. Every form, light, and texture has a specific role, negative space guides the emotional tone, and fine details unify the composition.
PHOTOGRAPHY
ECAL at OFFPRINT Paris 2025
with Bruno Ceschel, Nicolas Polli, Milo Keller, Clément Lambelet
During Paris Photo 2025, ECAL will present a selection of its books at OFFPRINT Paris. ECAL Master Photography is pleased to present a selection of books created by its second-year students. This event offers an opportunity to engage live with the young photographers, exploring the origins of their projects and the stories behind each of these publications.
PHOTOGRAPHY
ECAL x PAPERBOY
with Charles Negre, Milo Keller, Clément Lambelet, Tanguy Morvan
Paperboy ECAL is the result of a close collaboration between Paperboy Magazine and first-year students of the Master Photography program. Under the guidance of photographer Charles Negre , they explored the potential of everyday objects to create mysterious and playful still lives.
PHOTOGRAPHY
Maisie Cuisine Book
with Maisie Cousins
The aim of this workshop, led by photographer Maisie Cousins, is to use photography as a tool to broaden our powers of observation. During the week, students explored macro photography to create miniature and abstract worlds using everyday objects and accessories. This invites us to reflect: what else are we overlooking in our immediate environment?
MEDIA & INTERACTION DESIGN
Toggle - 2025
with Sébastien Matos
A collection of interface buttons designed and animated by first-year students of the Bachelor’s program in Media & Interaction Design. Each element includes a standard animation, an exaggerated animation, and an unexpected version. https://toggle.ecal-mid.ch/2025
PHOTOGRAPHY
ECAL x Polaroid Foundation
with Douglas Mandry
This workshop brought together ECAL graduate artist Douglas Mandry, the Polaroid Foundation, and around thirty Bachelor Photography students. They had the exceptional opportunity to work with a camera that produces Polaroid films in a 40 × 60 cm format and weighs nearly 200 kg. This experience was made possible thanks to its operators, John Reuter and Harriet Browse, who introduced the students to the use of this unique device and the Polaroid Foundation team. Douglas Mandry provided the project’s artistic direction and supported the students in their experiments carried out directly with and on the films. The final result was presented as a collective exhibition on ECAL’s premises, revealing a particularly rich diversity of approaches and visions.
PHOTOGRAPHY
ECAL x Moncler
with Philippe Jarrigeon
Drawing on Moncler’s Alpine heritage, its timeless style, and its technical mastery, the ECAL Bachelor Photography students developed their own interpretation of the brand’s visual language, blending documentary photography with staged scenes, and merging reality with fiction, under the artistic direction of French photographer Philippe Jarrigeon. As part of Paris Photo 2025, the students’ work was showcased at the Moncler boutique on the Champs-Élysées.
GRAPHIC DESIGN
Workshop NORM - A Shape in a Shape
with Dimitri Bruni (NORM), Manuel Krebs (NORM)
How can graphic design be promoted by demonstrating its fundamentals? Led by the studio NORM for first-year students, this workshop aims to highlight ECAL’s Graphic Design programme through the didactic lens of elementary instruction. Each day, students were assigned a global theme (A – Words, B – Images, C – Graphics, D – Drawings), along with a series of simple questions. By combining this input, they produced three collaborative double-sided posters, intended to be offset-printed for ECAL’s Open Days. Each poster features its own duotone combination and folds into a booklet. This project emphasizes how the combinatory potential of simple elements can become a powerful tool in graphic design, while underlining the importance of process in creation.
MEDIA & INTERACTION DESIGN
Digital Attention
with Irene Pereyra
Where does our attention go? In this workshop, first-year students become their own data researchers for 24 hours, observing when and why their phone draws focus. They track triggers, emotions, recovery time, control, context, apps used, duration, body language, energy, and inner dialogue. These everyday traces are then transformed into a one-page scrollytelling experience, a visual story of how attention moves through a day.
FINE ARTS
GRAPHIC DESIGN
Vibrations Forward
with Joël Vacheron, Angelo Benedetto, Olympe Boutaghane, Francis Baudevin
Based on archives and experiences associated with Vibrations (1991–2013), this research analyses how the magazine's textual, graphic and photographic content provides insight into the challenges of communicating about popular music today.
(Re-)Viewing Paik – 2025
with Patrick Keller, François Bovier, Erika Marthins
A comparative and practice-based study on the transformative effects at play in the digital and hybrid exhibition of a body of non-digital native artworks (some artworks by artist Nam June Paik serving as a mean of understanding).
FINE ARTS
FINE ARTS
MA CI
The Assembly of Writings
with Federico Nicolao
A collective exploration of the new relations between contemporary writing and artistic practice.
Design for Recycling through Automation and Robotics in Apparel Accessories and Footwear
with Maxwell Ashford
This project develops design for recycling textile-based goods, one of the most damaging waste streams, using contemporary toolsets to dismantle products into pure fractions.
MEDIA & INTERACTION DESIGN
Audio Reactive Festival Poster Series
with Talia Cotton
First-year students designed a series of audioreactive posters for a music festival. They utilized dynamic tools and live data input to explore sound-responsive visuals within social media's digital format, creating a cohesive and recognizable festival identity.
GRAPHIC DESIGN
Lidia Molina González – Toilet Break Magazine
by Lidia Molina González
It all started with taking a break. A pause. A moment alone in a shared space: quiet, ordinary, a little strange. Toilets might not be the first place you’d look for big ideas, but that’s why we chose them. Toilet Break uses this overlooked space to explore how we live together, take space, and connect. This first issue is about in-betweens: between public and private, inside and outside. It gathers voices from Switzerland, Belgium, Japan, across generations and practices. A place where ideas circulate freely, where serious things can be said with a wink. A collective and personal space to test new editorial forms, listen more carefully, and believe in detours as a way forward. To take, quite literally, a moment to reflect and sit with things.
GRAPHIC DESIGN
Flora Hayoz – FACE À FACE
by Flora Hayoz
FACE À FACE is an exploration of loneliness through two mediums: dance and graphic design. This project brings together two practices to give shape to a hybrid creation. On one hand, a choreographic piece co-choreographed with Gaia Menchini, centred on states of loneliness and then captured on video. The second medium is a publication that extends the piece. By questioning the book as an object, it is designed to be read by two people and becomes a tool for dialogue and listening. The publication thus diverts from its usual uses, creating a sensory experience. The two media interact with each other, inviting us to experience solitude both in movement and in the sharing of reading. Thus, FACE À FACE offers an experience where solitude becomes the starting point for an encounter.
GRAPHIC DESIGN
Paul Paturel – Modulat – 2025 #2
by Paul Paturel
Grime Index is an interactive VJ-ing project that centralizes, visualizes, and enables navigation through iconic moments of grime — a chaotic genre born on London’s pirate airwaves. By turning audio data into visual identity and live signage, the project makes a performance-based, oral, and improvised culture more readable. Designed for both newcomers and longtime fans, it is built around three interchangeable modules — MC, instrumental, and lyrics — honoring the culture of sampling, MCing, and mixing. Diarization, transcription, dynamic typography, and real-time effects combine to reveal grime’s living and navigable memory.
GRAPHIC DESIGN
Léa Corin – Neither Fully Free, Nor Fully Captive
by Léa Corin
Neither Fully Free, Nor Fully Captive explores the theme of day parole. Through a video installation and a book, this project archives and documents the activities of an association dedicated to reintegration. The projection, conceived as an emotional archive, combines experimental videos with sound testimonies from individuals on day parole supported by the association, revealing the complexity of this transition. The book, as a complement, adopts a documentary and sensitive approach, blending stories and visual creations. This project transcends graphic form to foster social dialogue and shed light on an essential yet often overlooked issue.
GRAPHIC DESIGN
Marc Facchinetti – The Swiss Climate Report
by Marc Facchinetti
The Swiss Climate Report is an editorial design project that explores climate change through data. Based on recent meteorological records, put into perspective with historical averages sometimes dating back more than 150 years, the book is supported by plugins custom-developed for InDesign. These tools translate scientific data such as temperatures, UV radiation and Dobson units into typographic variations and ASCII forms. This experimental approach offers an alternative reading of climate information. The project offers a raw and precise computer graphics perspective.
GRAPHIC DESIGN
Mathilde Driebold – Ce qu'il reste de nous
by Mathilde Driebold
This book exists for what remains of us—and perhaps, of you. Fragments of an intimate past inscribed in, and lost within, a social context that goes beyond us. This diploma project takes the form of an editorial narrative, blending personal stories and social archives. Through this work, I explore the traces left by addiction within a family setting, bringing individual and collective memory into dialogue. Ce qu'il reste de nous also demonstrates that graphic design can be used as a tool to question social realities, give shape to sensitive subjects, and break the silence.
GRAPHIC DESIGN
Hugo Scholl – Modulat – 2025
by Hugo Scholl
MODULAT is a variable typeface designed around the concept of a musical visualizer. Starting from a neutral design, it branches out into multiple character sets, each allowing adaptation to different graphic and sonic worlds. Its variation axes enable it to adjust to a wide range of display formats, making it suitable for use across various digital platforms. Conceived as a modular tool, it questions how a typeface can accompany music while maintaining visual coherence. The project combines formal experimentation with a search for graphic adaptability.
GRAPHIC DESIGN
Emilie Müller – Librarynth
by Emilie Müller
It is good to believe that the library is resilient. Not as a relic of the past, but as a presence that reinvents itself, oscillating between the tangible and the intangible. It's not a question of denying the digital, nor of clinging to our yellowed pages. But to understand that if we accept the library as a moving space, an organism that mutates with the times, then its future may not be so bleak. My diploma is a non-linear immersive library, conceived as a virtual house. Each piece evokes one of six themes from the Jan Michalski Foundation's Varia collection. In the form of a web interface, the project celebrates the serendipity inherent in physical libraries, while questioning how digital technology can translate the book experience.
GRAPHIC DESIGN
Eliot Dubi – JUST IN CASE
by Eliot Dubi
At the individual level, we can neither predict nor prevent the next disaster; we can only arm ourselves with the right reflexes to face it. JUST IN CASE is a website that gathers, through four scenarios — large wildfires, dam failures, industrial accidents and earthquakes — the key actions to remember when everything turns upside down. A clear tree-like navigation, concise texts and flat-style illustrations keep learning accessible without resorting to sensationalism. A triptych of posters promotes the site to the wider public. Designed for a generation flooded with anxiety-fuelled alerts, the project turns worry into simple, immediate actions — just in case.
GRAPHIC DESIGN
Coraline Beyeler – 5R
by Coraline Beyeler
5R is a documentary book explores the contrast between urban and rural agriculture, focusing on developments driven by new generations. It addresses issues related to pollution as well as social, health, and economic challenges.
GRAPHIC DESIGN
Delphine Brantschen – What Remains to Be Stitched
by Delphine Brantschen
What Remains to Be Stitched is an interactive website shaped as a memory palace. Through her mother's oral accounts, the graphic designer weaves together Brazil's past into 3D icons and narrative fragments. No objects or images have been preserved from this life — only words. These words are my only inheritance. But what remains when even she no longer remembers them? Blending graphic design, modeling, point clouds and spatial storytelling, the project explores a poetic form of transmission, stitching memories to preserve a fragile link between memory, culture and identity.
GRAPHIC DESIGN
Candice Aepli – Brindille et Azilise
by Candice Aepli
Brindille et Azilise invite you to imagine children's space differently, by offering a lively, playful universe in their bedrooms. Here, the story is not read between the pages, but lies on the floor and climbs up the windows. It slips under an arm. It tucks in dreams. It's a whole world at children's level, where ecosystems come to life through furniture, transforming everyday life into a playground for exploration. Le jardin, collection no. 1 The gardener has slipped seeds into the soil, the bright sun warms the petals, the mouse nibbles on the sly, and in this corner full of life, everyone is busy and smiling.
GRAPHIC DESIGN
Diego Steiner – Hybrid Modules
by Diego Steiner
Hybrid Modules explores the link between traditional craftsmanship and contemporary technologies through the creation of a 3D-printed modular typographic tool for use with a manual letterpress. Designed on a grid, the modular alphabet becomes a set of physical dies, which can be inserted by hand into the press. The slow, repetitive process becomes an integral part of the visual language, making visible the time and care of the gesture. A series of A2 posters promotes a series of fictitious conferences entitled “ART, CRAFT & TECHNOLOGY - Guests in Switzerland”.
GRAPHIC DESIGN
Cyprien Valenza – Patterna
by Cyprien Valenza
Patterna is an experimental variable typeface designed around two axes: Weight and Weaving. Inspired by Cassandre's Bifur from the 1930s and the arrangement of threads on Jacquard looms, Patterna is based on a rigorous grid that structures shapes and spacing. Its modular layering system allows for graphic experimentation with variations, making each composition dynamic. Numerous alternates reinforce its formal richness. Patterna challenges fashion conventions by offering a modular, dense typeface designed as both a graphic tool and a writing system.
GRAPHIC DESIGN
Constance Mauler – Club Kid
by Constance Mauler
My project explores the Club Kid scene. Born in the 1980s in New York, this movement emerged as a radical response to artistic and social elitism. Led by queer and marginalized individuals, it transformed nightlife into a space of freedom, resistance, and self-invention. This publication aim to create a dialogue between the original generation of Club Kids and the contemporary scene, to show how this movement continues to challenge norms, invent new codes, and assert liberated identities. An immersion into a flamboyant and deeply political subculture.
GRAPHIC DESIGN
Alfredo Venti – Points de rencontre/Treffpunkte
by Alfredo Venti
Points de rencontre/Treffpunkte is an inclusive graphic system designed to make sociocultural resources more visible and accessible to people facing linguistic isolation, or to anyone seeking to join a social network. Inspired by educational tools used with non-native speakers, it combines pictograms, color coding, visual keywords, and modular signage. Installed at the entrances of community centers through interchangeable panels, and complemented by poster campaigns (print and web), it brings these structures into public view for those looking for a service, a network, or simply a welcoming place.
GRAPHIC DESIGN
Amélie Bertholet – a room of our own
by Amélie Bertholet
a room of our own is an editorial project born from the relationship between my flatmate, Flavia, and myself. This book explores how a relationship lives and evolves within a shared space: our apartment. Often seen as a transitional phase, cohabitation here becomes a long-term space of emancipation and sisterhood. Nurtured by feminist references—beginning with its title, borrowed from "A Room of One’s Own" by Virginia Woolf—the project questions the place of women within spaces of creation and intimacy. Through symmetry and collection, the book translates the experience of a lived space into an editorial object. The layout's grid, drawn from the apartment’s floor plan, creates shifts in scale and layout to reflect the transformation of 3D space into the 2D printed page.
PHOTOGRAPHY
Mirielle Alina Rohr – Girls Manufactured
by Mirielle Alina Rohr
Girls Manufactured is a series of five ceramic vases, each representing a social media–driven aesthetic identity such as the Tradwife or Femme Fatale. These identities commodify femininity through strict visual and lifestyle codes that often lean towards conservative ideals and pleasing the male gaze. The photographer generated images with AI using datasets that I tied to each identity and integrated her own face to reflect her dual role as viewer and target scrolling through social media. The images I then transferred onto the vases using a technique that merges image and clay. The vases reference femininity through containment and decoration, while their form, based on Panathenaic amphorae, once awarded to male victors in ancient Greece, links ancient symbols of patriarchy to today's curated ideals.
PHOTOGRAPHY
Jose Martin Martinez – L’Eternité Reste
by Jose Martin Martinez
Briefly after leaving his country, the photographer met his first friends, Serhii and Yelyzaveta, two Ukrainian teenagers, and past lovers, forced to flee together the Russian occupation of Ukraine. Thus, a two year passage begun, with the trials and tribulations that come from love, death, war and solitude. L'Eternité Reste (Eternity Remains) is a documentation, at times abstract, at times literal, often cinematographic, of this story. An unapologetic coming of age story, released from the idealized, fantastic and vulgar narratives showcased in Hollywood and social media. This book functions as an "exchange currency" of sorts against the distorted social apparatus of "reality". Furthermore, the book, pretends to leave an indelible record of this "love story", inextricably linked to a contemporary historical conflict.
PHOTOGRAPHY
Nabarun Gogoi – The Swan
by Nabarun Gogoi
In this short film, the photographer used a CGI (Computer Generated Imagery) avatar to address and question contemporary notions of masculinity and the complex relationship it shares with love. Inspired by the photographer's own apprehensions related to connecting with other men, the short film uncovers the subtle yet forceful indoctrination of masculine perceptions of power and control. These perceptions clash vehemently with the vulnerability that comes with loving another and the emotions it evokes, thus condemning men to an internal prison of shame and self-betrayal. Created using a gaming engine, the film aims to confront this dilemma and hints at the need to adopt a more nuanced version of masculinity - one where the self is no longer compromised to cater to the insecurities of the many.
PHOTOGRAPHY
Riccardo Androni – Exhaustion
by Riccardo Androni
Exhaustion is a critical and ironic response to the performance-driven society the photographer inhabits — one that demands constant motion, visibility, and productivity. Through absurd and site-specific gestures in public spaces, he confronts machines of efficiency and elevation with deliberate resistance. The photographer climbs down an escalator, blocks a door with his head, bends to stay in frame. These futile acts follow a strict protocol and expose the tragic emptiness behind endless self-performance. With dry humor and physical endurance, Exhaustion seeks to unmask a system that rewards conformity and erases meaning — until all that remains is exhaustion.
PHOTOGRAPHY
Visvaldas Morkevicius – Ergot
by Visvaldas Morkevicius
Ergot is a toxic fungus used as a metaphor for digital intoxication. Drawing on psychopolitics, simulacra, and techno-feudalism, this work explores how identity, pleasure, and power are distorted under platform capitalism. It constructs a pixel world of hypermasculine avatars, stylised violence, and dopamine-fuelled objects using AI, CGI, photogrammetry, and glitch. Vapes, crystals, and supplements reflect commodified desire, while dancing police and custom weapons expose gamified violence. Realised as a triptych of three 110×250 cm plexiglass panels, the piece mirrors the seductive toxicity it critiques.
PHOTOGRAPHY
Daniel Martinez – A River Has No Shore
by Daniel Martinez
Flowing from an Alpine glacier to the Mediterranean Sea, the Rhône River runs through ice caves, forests, cities and industrial sites. It sustains ecosystems, defines geographies and connects cultures across space and time. However, the boundless flux of the world’s waters today faces increasing stories of tragedy and collapse. Climate change doesn’t manifest only on a material level but also overwhelms the emotional dimension of human life. Today, the psychological toll of environmental crisis amplifies states of eco-anxiety and solastalgia, triggered by lived experiences, mediated imagery and narratives of apocalyptic breakdown. A River Has No Shore reflects on the distress caused by climate change and its representation by looking at the water along the Rhône River in its endless forms.
PHOTOGRAPHY
Eva Manuela Rivas Bao – An Italian Story
by Eva Manuela Rivas Bao
Starting from the trial of former Italian president Berlusconi, An Italian Story examines Italian-Moroccan model and aspiring sports journalist Imane Fadil. Attending the ex-president’s parties, she was a key witness, confessing abuse of power and underage prostitution at his residence in Arcore, near Milan. In 2019, she died at 34, weeks after announcing her upcoming book. Berlusconi reduced the representation of women in Italy to few pixels. The book manipulates "photographic leftovers" and documentary pictures at Imane’s Milan house with AI, aiming to recreate missing images that Fadil shared in court. Deconstructing "an Italian story" - famouspropaganda zine of the ex-president - to reconstruct another Italian story, a collective memory from the rubble of the "Italian failed Me Too" (2010-2023).