![Alexandre Grognuz – Rocklub](https://ecal-media.sos-ch-gva-2.exo.io/filer_public_thumbnails/filer_public/f6/2c/f62c6dbd-a5b0-4229-baf9-292951ab239b/46f16a73c41c3786f519514bea461e59.jpg__800x800_q85_ALIAS-feed-thumbs_subsampling-2_upscale.jpg)
GRAPHIC DESIGN
Alexandre Grognuz – Rocklub
by Alexandre Grognuz
Through my diploma work, I became interested in creating a visual identity for a rock club. So I thought about the kind of support a club needed. This is how I began production of a newspaper that goes out every month and contains the programme of events and concerts. I also found it interesting to make posters that would be used as a communication support for the club. Creating the newspaper, I therefore anticipated that if one removes the staples, the newspaper turns into posters. It has a dual utility (programme and posters) to better encounter the needs of a music club. To avoid having too smooth a visual identity, and therefore to have something that matches with to the place I chose, I started to create a typography by hand using the photocopy machine and a cutter. I cut shapes and letters in order to create a typeface. This technique allowed me to experiment and discover new forms. So I kept this technique for the creation of the newspaper and posters. I tried to take advantage of the photocopy machine and paper cutter, and to turn the defects, disadvantages and contingencies of both techniques into assets. I really love this technique which allowed me to work differently and as little as possible with my computer. A technique which allowed me to experiment and discover more things with very few props. Alexandre Grognuz