Corentin Leroux – New Dawn Fades


Corentin Leroux – New Dawn Fades

Diploma project by Corentin Leroux

After the recession linked to the 2014 Maidan revolution, Ukrainian economy attrac- ted many foreign companies that wanted a new image at a lower cost. Between aesthetic fascination and economic pragmatism, they have appropriated the image of Eastern Europe as never before. Five years after the revolution, while the country remains at war with Russia, Ukrainian citizens are now represented by Volodymyr Zelensky, a profes- sional actor. It was during his presidential campaign that I decided to focus on image building for economic, cultural or political purposes.