GRAPHIC DESIGN

Identité Visuelle

with Jonas Wandeler

The international typographic style, also known as Swiss style, is a trend in graphic design developed in Switzerland in the 1950s by Armin Hofmann and Emil Ruder. It emphasizes simplicity, readability and objectivity, using sans-serif fonts as the main and structuring element of the design. Among the corporate identities and logos emblematic of the international style are American Airlines (1967, Massimo Vignelli) Fiat, (Jean Reiwald and Armin Vogt), or Swissair (1978, Karl Gerstner). (source: wikipedia) One of the effects of this very widespread (and rather rigid) style is that everything ends up looking the same. During the next semester, you will give a brand an identifiable personality, in the figurative sense of the word.

GRAPHIC DESIGN

Foundation

with Jonas Wandeler

GRAPHIC DESIGN

A la rue (Buenos Aires Summer University)

with Jonas Wandeler

Realization of an editorial object which traces the excesses of different groups of students in the avenues of Buenos Aires, according to an alternative method of navigation (set of criteria).

GRAPHIC DESIGN

Summer University Buenos Aires

with Diego Bontognali, Jonas Wandeler, Angelo Benedetto

GRAPHIC DESIGN

SIWU Ceramic

with Nicole Udry, Jonas Wandeler

GRAPHIC DESIGN

Mo DATA/Co DATA

with Jonas Wandeler

The economic crisis is wreaking havoc. As well as the largest multinationals and the local market, competitors are forced to merge to survive. Each student creates a new identity representing the consolidation of two brands in the same sector (eg Gucci Chanel +, + Nestle Unilever, Marlboro Camel + ...).

GRAPHIC DESIGN

Logo/Proverbe

with Jonas Wandeler

Exercice de style consistant à dessiner un logo iconographique, ainsi qu’un logo typographique à partir d’un proverbe de son choix. Rendu dessiné sur Illustrator, en noir/blanc, accompagné de références et de croquis.

GRAPHIC DESIGN

Les Villes invisibles

with Jonas Wandeler

Exercice consistant à dessiner un logo pour une des villes décrites par Italo Calvino dans son ouvrage «Les Villes invisibles». Par la suite, l’identité est transposée sur un objet souvenir pour la ville en question. Rendu dessiné sur Illustrator, accompagné de l’objet, ainsi qu’un cahier de recherche.