ART DIRECTION

Pícara

Pícara is a bookish text typeface, a tool for graphic designers, which draws its roots from 18th century Spanish type design. It’s a 12 cuts family. The 6 text cuts: Pícara Regular , Pícara Sans Regular have both their matching italic and bold. The 6 extravagant display cuts: Pícara Display , Stripes , Dual have their matching italic. This project allowed me to define my tastes, give personality to a shape, create a design with its own constraints, decide that the curves of the letters would be tight and the endings “cut with a knife”, giving the typeface a contemporary and digital texture.