Sounds Like A Choice

Projects BA GRAPHIC DESIGN

Sounds Like A Choice

To talk about privileges, one inevitably has to consider the implications and intersectionality of existing power structures. From the inner conflict of being shaped by a society that perpetuates your inferiority, to the empowerment of recognizing strength in differences, each statement comes with the baggage of having certain experiences, and the context of “who says it”.The aim of this work is to use graphic design and language as tools in attempting to grasp the intangible in everyday situations and to create room for discussion in the work itself as well as in its ongoing inquiry.
Know-how
Editorial

To talk about privileges, one inevitably has to consider the implications and intersectionality of existing power structures. From the inner conflict of being shaped by a society that perpetuates your inferiority, to the empowerment of recognizing strength in differences, each statement comes with the baggage of having certain experiences, and the context of “who says it”.The aim of this work is to use graphic design and language as tools in attempting to grasp the intangible in everyday situations and to create room for discussion in the work itself as well as in its ongoing inquiry.

Sounds Like A Choice
Sounds Like A Choice
Sounds Like A Choice
Sounds Like A Choice
Sounds Like A Choice
Sounds Like A Choice
Sounds Like A Choice
Sounds Like A Choice
Sounds Like A Choice
Sounds Like A Choice
Sounds Like A Choice
Sounds Like A Choice

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Projects related to Editorial
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ECAL x Moncler

BA PHOTOGRAPHY

ECAL x Moncler

with Philippe Jarrigeon

Drawing on Moncler’s Alpine heritage, its timeless style, and its technical mastery, the ECAL Bachelor Photography students developed their own interpretation of the brand’s visual language, blending documentary photography with staged scenes, and merging reality with fiction, under the artistic direction of French photographer Philippe Jarrigeon. As part of Paris Photo 2025, the students’ work was showcased at the Moncler boutique on the Champs-Élysées.
Editorial Design - Great Expectations - BA1 S1 2025-2026

BA GRAPHIC DESIGN

Editorial Design - Great Expectations - BA1 S1 2025-2026

with Harry Bloch

During the editorial design course with Harry Bloch, the first-year students each laid out a chapter of Charles Dickens' Great Expectations. A final edition compiling all the chapters was produced for the occasion.
Stephanie Wilson – Iconic

MA TYPE DESIGN

Stephanie Wilson – Iconic

by Stephanie Wilson

Iconic stands at the intersection of typography, social research, and inclusive design. It addresses a growing concern: making reading more accessible for senior readers. Through the development of a typeface named Iconic, the project aims to enhance reading comfort while offering an aesthetic, functional, and adaptable typeface suited to the changes associated with aging. The project was created in collaboration with senior-lab, a Swiss platform dedicated to enhancing the quality of life for seniors. Grounded in a participatory methodology, this collaboration enabled a reality-based approach: available in serif, sans serif, sans semibold, and italics, Iconic was designed based on feedback and testimonials gathered from seniors during sessions held at ECAL.
Coraline Beyeler – 5R

BA GRAPHIC DESIGN

Coraline Beyeler – 5R

by Coraline Beyeler

5R is a documentary book explores the contrast between urban and rural agriculture, focusing on developments driven by new generations. It addresses issues related to pollution as well as social, health, and economic challenges.
Création d'image - Double Reading - BA1 2025-2026

BA GRAPHIC DESIGN

Création d'image - Double Reading - BA1 2025-2026

with Guy Meldem

First-year students were invited to design a 16-page publication. By experimenting with duotone through various printing techniques, they structured a dual reading experience dependent on the printed colors.

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BA GRAPHIC DESIGN
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