Diploma project (2018) by Clémentine Rousset
Sometimes I feel like I am taken less seriouslyis a series of posters whose aim is to shed light on the various issues related to gender inequality encountered by women in the graphic design field. Through testimonials which have become slogans, the project highlights everyday-life facts, often seen as normal, but which contribute to maintaining a situation where being a female graphic designer can become a challenge. The use of the letterpress to produce these posters allowed me to make my views known and to assert myself as a committed graphic designer.
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BA GRAPHIC DESIGN
with Adeline Mollard
As part of the visual identity course led by Adeline Mollard, students developed a visual identity starting from a randomly selected business card. By appropriating one of its graphic elements and its title, each project offers a unique interpretation. The identity is then expanded across a range of formats, from business cards to F4 posters, including posters, flyers, business cards, and an animated poster.
with Jamy Herrmann, Achille Masson, Julien Gurtner, Vincent Jacquier
From March 16 to 20, ECAL is taking part in Digital Cleanup Week, a worldwide event dedicated to raising awareness and taking action for a more responsible digital world. A week to repair, recycle, clean and think!
BA MEDIA & INTERACTION DESIGN
with Talia Cotton
First-year students designed a series of audioreactive posters for a music festival. They utilized dynamic tools and live data input to explore sound-responsive visuals within social media's digital format, creating a cohesive and recognizable festival identity.
BA GRAPHIC DESIGN
with Dimitri Bruni (NORM), Manuel Krebs (NORM)
How can graphic design be promoted by demonstrating its fundamentals? Led by the studio NORM for first-year students, this workshop aims to highlight ECAL’s Graphic Design programme through the didactic lens of elementary instruction. Each day, students were assigned a global theme (A – Words, B – Images, C – Graphics, D – Drawings), along with a series of simple questions. By combining this input, they produced three collaborative double-sided posters, intended to be offset-printed for ECAL’s Open Days. Each poster features its own duotone combination and folds into a booklet. This project emphasizes how the combinatory potential of simple elements can become a powerful tool in graphic design, while underlining the importance of process in creation.
BA GRAPHIC DESIGN
with Adeline Mollard
During the visual identity course, the 1st year of the Graphic Design bachelor had to carry out a poster project from a random event. They had to define their own visual system and explored a search for hand-made typographic posters. The visual identity of the event was developed through a poster and a flyer, accompanied by a research notebook grouping their entire creative process.