The Swiss style, also known as the International Style, established itself as the symbol of a radical approach to graphic design and typography. It embodies an ideal of efficiency and rationality. Omnipresent more than half a century after its emergence, does it still hold the same relevance today? What is its influence on our imaginations and our practice? Doesn't Switzerland have other facets through which to communicate, and what new graphic and typographic languages could represent them?
Workshop (2026) with Yanis Carnal, Raphaël Verona
with Jamy Herrmann, Achille Masson, Julien Gurtner, Vincent Jacquier
From March 16 to 20, ECAL is taking part in Digital Cleanup Week, a worldwide event dedicated to raising awareness and taking action for a more responsible digital world. A week to repair, recycle, clean and think!
BA GRAPHIC DESIGN
with Adeline Mollard
During the visual identity course, the 1st year of the Graphic Design bachelor had to carry out a poster project from a random event. They had to define their own visual system and explored a search for hand-made typographic posters. The visual identity of the event was developed through a poster and a flyer, accompanied by a research notebook grouping their entire creative process.
BA MEDIA & INTERACTION DESIGN
with Angelo Benedetto
First-year students designed visual identities for fictional museums. As part of the Dynamic Display course led by Angelo Benedetto, this project led them to create graphic universes that that express the character of each imaginary exhibition site.
BA GRAPHIC DESIGN
with Adeline Mollard
Genius Loci, or the spirit of the place, refers to the unique identity or essence of a location. In architecture, this principle suggests that the specific characteristics of a place should be reflected and extended in a design. In the case of the second-year graphic design students, they have applied this principle to communication projects focused on promoting or extending the identity of a particular place through design. Their work likely explores how to visually capture and communicate the essence of a space, using graphic design elements that resonate with the architectural features or history of the place.
BA GRAPHIC DESIGN
with Adeline Mollard
As part of the visual identity course led by Adeline Mollard, students developed a visual identity starting from a randomly selected business card. By appropriating one of its graphic elements and its title, each project offers a unique interpretation. The identity is then expanded across a range of formats, from business cards to F4 posters, including posters, flyers, business cards, and an animated poster.
