Diploma project (2020) by Sidonie Bays
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BA GRAPHIC DESIGN
with Guy Meldem
During the Image Creation course with Guy Meldem, students explored the benefits of AI. Feeding the machine with their own illustrative style, they were able to generate a certain quantity of images, enabling them to produce a graphic novel, a collection of images or other types of illustrated editorial work.
BA MEDIA & INTERACTION DESIGN
with Pauline Saglio, Christophe Guignard, Alain Bellet, Lara Défayes, Laura Nieder, Gaël Hugo
We all use ChatGPT. But why? Perhaps because it seems to have an answer to everything. How Do They Know ? is an interactive experience that invites us to follow the path of each question we ask an AI, from the moment it enters the system until a truth is delivered to us. Three guides are available to take us to the heart of language model mechanisms. Their points of view, sometimes opposing, intersect and contradict each other. What if the way algorithms respond to us influences what we believe? Behind each exchange lies our relationship to human knowledge, what we expect from machines, what they learn from us, and what we decide to believe.
with Jonas Berthod, Davide Fornari
This project investigates the work of the graphic designer and artist, Warja Lavater, an internationally recognised Swiss graphic designer, illustrator, bookmaker, filmmaker and artist.
BA GRAPHIC DESIGN
by Eliot Dubi
At the individual level, we can neither predict nor prevent the next disaster; we can only arm ourselves with the right reflexes to face it. JUST IN CASE is a website that gathers, through four scenarios — large wildfires, dam failures, industrial accidents and earthquakes — the key actions to remember when everything turns upside down. A clear tree-like navigation, concise texts and flat-style illustrations keep learning accessible without resorting to sensationalism. A triptych of posters promotes the site to the wider public. Designed for a generation flooded with anxiety-fuelled alerts, the project turns worry into simple, immediate actions — just in case.
BA MEDIA & INTERACTION DESIGN
by Julie Turin
Assembly line work and online orders have become the norm, even in craftsmanship. The Star's Bags app is a seamstress's response to this trend, offering an immersive shopping experience to highlight manual labor before the customer receives their bag. "The Tree Bag" is the first collection from this app, which can expand into other themes. Through this experience, the customer participates in every step of the bag's creation over several days: gathering materials, placing patterns, cutting, sewing, pinning, addressing, and shipping. By following this process, the customer appreciates the effort involved and retains a special memory of their purchase, enhancing the value of the product received.