As part of the partnership with ECAL, Swiss Luxury House La Prairie has collaborated with students of the Master of Advanced Studies in Design for Luxury and Craftsmanship programme, under the creative leadership of Sabine Marcelis.
Gal Bulka from Israel, Paula Chacartegui from Spain, Chia-Ling Chang from Taiwan, Apolline Morel-Lab from France, Fernando Rivero from Mexico, and Charlotte Therre from Switzerland distinguished themselves as part of this collaboration with La Prairie. They were invited to design an object of design that expresses the brand’s vision of Swissness – the purity, precision and timelessness inherent to the land of the house’s origins. Using materials native to Switzerland, each student expressed a unique interpretation that captures the imagination. Collectively, their works embody an unmistakable Swiss aesthetic and, as citizens of the world, they bring a singular perspective to the notion of Swissness.
The result is a combination of sculptural, kinetic, interactive and time-infused works that express diverse and creative interpretations of Swiss aesthetics. The works tell an emotional, immersive story through these installations.
The six students and their works will be featured in an Instagram exhibition hosted on La Prairie’s page from Thursday 21 January 2021. The winning student will receive a grant from La Prairie to use towards launching their design career. The winning piece will be selected by two parties: by a jury composed of design experts from ECAL and La Prairie and a call for votes from the public over Instagram. The final result will be announced on Monday 25 January 2021.
ECAL & La Prairie Instagram