As a result of a collaboration with Hermès (Switzerland), the students of the Master of Advanced Studies in Design for Luxury and Craftsmanship of ECAL/Ecole cantonale d’art de Lausanne conceived vitrine proposals for their Zürich store.
Under the supervision of Head of department Nicolas Le Moigne, the aim of the workshop was to create 5 large and 9 small vitrines by developing different compositions around Hermès’s annual theme of “A sporting Life”, while staying true to the brand’s universe and design codes. Following a presentation of life-size mockups, one of the 10 propositions particularly seduced the jury of 3 brand managers.
The “Silhouette” project by student Fabien Gerlier is conceived of different sculptural structures designed to present the objects from the Autumn-Winter collection. Caught in the beam of light of a projector, the objects create shadows which illustrate the “A sporting Life” theme. Thus a climber climbs a mountain created out of the shadow of an item of clothing while a dancer appears graciously due to the superposition of jewellery, a scarf and a belt. Combining simplicity and poetry, this idea was developed in all 5 of the store vitrines, creating different compositions, each one playful and artistic.
Address: Hermès / Bahnhofstrasse 28A / CH-8001 Zürich /Suisse
Dates: From September 3rd to November 15th 2013