On the occasion of the Milan Design Week (7 to 12 June) and as part of the House of Switzerland Milano, ECAL/University of Art and Design Lausanne and praised Swiss bicycle brand BMC present a collection of handy and colourful accessories for the modern daily bike commute, created by ECAL’s Bachelor students in Industrial Design, under the guidance of Stéphane Halmaï-Voisard, Head of the programme, and Christian Spiess, Swiss designer and bicycle aficionado.
Featuring add-on equipment or revamped bikes, the students’ projects offer a glimpse into the future of mobility on two wheels and highlight the potential of an enhanced rider experience. In the cycling world, BMC is synonymous with state-of-the-art and high-performance cycling products. With urban mobility, the brand’s target shifts radically to comfortable, pleasurable and practical products. “Design is something that is constantly evolving. Getting to grips with the next generation’s perspective on our industry was just a great experience”, explained Christof Bigler, Industrial Design Team Leader at BMC.
“For our students, working with a renowned Swiss company such as BMC is an exciting challenge. They are genuinely immersed in the professional world, with its demands and constraints, but also with all the opportunities that such a partnership can provide, and at the end of the day, the satisfaction of seeing ideas take shape”, emphasized Stéphane Halmaï-Voisard, Head of the Programme. The resulting collection of concepts features a seamlessly integrated textile lock; stroboscopic reflective rim covers to enhance visibility; recycled plastic confetti style mudguards, chain guard and pedals; a convenient shopping trolley that attaches easily to the bike frame; a sturdy handlebar that includes a basket; and a compact model that allows easy storage or a quick hop on public transport – to name but a few.
Mattia Cook – Sacha Dufour – Paul Gauthier – Marie Kurstjens – Sam Lombardo – Robin Luginbühl – Julie Meyer – Marco Renna
7 – 12 June, 10am – 8pm
House of Switzerland
Casa degli Artisti – Corso Garibaldi 89A