ECAL x BMC - Daily Mobility

ECAL x BMC - Daily Mobility

 

In collaboration with renowned Swiss bicycle brand BMC, second year Bachelor Industrial Design students, under the guidance of Stéphane Halmaï-Voisard, Head of the programme, and Christian Spiess, Swiss designer and bicycle aficionado, present a collection of handy and colourful accessories for the modern daily bike commute.

 

Studio project (2022) by Inès Aznar, Alicia Berclaz, Jessy Bueno, Mattia Cook, Léo Crespin, Charlotte Dubois, Sacha Dufour, Louise Dupont, Hugo Duport, Jade Eymann, Antony Gallay, Camila Hidalgo, Nicolas Honegger, Sam Lombardo, Robin Luginbühl, Lirjeta Maxhuni, Julie Meyer, Aleksandra Nazarova, Sven Odermatt, Annick Persechini, Marco Renna, Tiziana Rocha da Silva, Aramis Rüdisühli, Cindy Sacher, Léonie Sammons, Shania Soares, Noah Watzlawick

Professors
Elie Fazel, Christian Spiess

Featuring add-on equipment or revamped bikes, the students’ projects offer a glimpse into the future of mobility on two wheels and highlight the potential of an enhanced rider experience. In the cycling world, BMC is synonymous with state-of-the-art and high-performance cycling products. With urban mobility, the brand’s target shifts radically to comfortable, pleasurable and practical products. “Design is something that is constantly evolving. Getting to grips with the next generation’s perspective on our industry was just a great experience”, explained Christof Bigler, Industrial Design Team Leader at BMC.

The resulting collection of concepts features a seamlessly integrated textile lock; stroboscopic reflective rim covers to enhance visibility; recycled plastic confetti style mudguards, chain guard and pedals; a convenient shopping trolley that attaches easily to the bike frame; a sturdy handlebar that includes a basket; and a compact model that allows easy storage or a quick hop on public transport – to name but a few.

On the occasion of the Salone del Mobile 2022, the projects were shown as part of the House of Switzerland Milano.

Paul Gauthier - CARGO FORK - Image by ECAL/ Santiago Martinez & Jasmine Deporta
Paul Gauthier - CARGO FORK - Image by ECAL/ Santiago Martinez & Jasmine Deporta

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Mattia Cook - CONFETTI
Mattia Cook - CONFETTI - Image by ECAL/ Santiago Martinez & Jasmine Deporta

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Robin Luginbühl - PLUTON - Image by ECAL/ Santiago Martinez & Jasmine Deporta
Marie Kurstjens - ILO - Image by ECAL/ Santiago Martinez & Jasmine Deporta
Marie Kurstjens - ILO - Image by ECAL/ Santiago Martinez & Jasmine Deporta

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Marco Renna - GUIDO - Image by ECAL/ Santiago Martinez & Jasmine Deporta
Marco Renna - GUIDO - Image by ECAL/ Santiago Martinez & Jasmine Deporta
Julie Meyer - PHOSPHO - Image by ECAL/ Santiago Martinez & Jasmine Deporta

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Sam Lombardo - MULO - Image by ECAL/ Santiago Martinez & Jasmine Deporta
Sam Lombardo - MULO - Image by ECAL/ Santiago Martinez & Jasmine Deporta

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Sacha Dufour - ROLL & GO -- Image by ECAL/ Santiago Martinez & Jasmine Deporta
Sacha Dufour - ROLL & GO -- Image by ECAL/ Santiago Martinez & Jasmine Deporta

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BMC headquarter visit - Image by ECAL/ Jasmine Deporta
BMC headquarter visit - Image by ECAL/ Jasmine Deporta
BMC headquarter visit - Image by ECAL/ Jasmine Deporta

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Presentations - Image by ECAL/ Jasmine Deporta
Presentations - Image by ECAL/ Jasmine Deporta
Presentations - Image by ECAL/ Jasmine Deporta

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