ECAL×JEAN PAUL GAULTIER: Under Your Smell
The exhibition Under Your Smell offers a hypnotic and immersive experience in Jean Paul Gaultier's headquarters by imagining new definitions of beauty and body expression. Under the direction of Florence Tétier and Nicolas Coulomb, 3rd year Bachelor Photography students brought to life the brand's iconic perfumes through an immersive photographic experience.
In the first season, with the complicity of Claude Emmanuelle Gajan Maull, the young photographers have fluidified the iconic bottles with their gendered silhouettes — Le Mâle, Le Classique, Le Beau and La Belle — in a fresh LGBTQIA+ perspective. With this upcoming season, the project evolves around the Scandal fragrance, with the creation of still lives in which the liquid, dry and organic contrasting textures evoke the essence of the perfume, its bottle design and its complexities. Through staging, the perfumes become the backdrop for stories of transgression and fantastical projections.
In addition to monumental fabric prints, giant image-cushions welcome the public to lay down and celebrate gender fluidity and the ever changing definitions of beauty and self expression.