COLLABORATION WITH LA PRAIRIE 2021

COLLABORATION WITH LA PRAIRIE 2021

The packaging of tomorrow

La Prairie pursues its partnership with ECAL students to conceptualise the packaging of the tomorrow. Through this partnership with the renowned Swiss University in Art and Design, La Prairie nurtures creativity and promotes emerging talents shaping the future of smart design.

Collaboration (2022) by Salman Rouhani

Professors
Stefano Panterotto (Panter&Tourron), Alexis Tourron (Panter&Tourron)

Under the creative leadership of designers Stefano Panterotto et Alexis Tourron (Panter&Tourron), six students developed their vision of the luxury packaging using La Prairie’s Skin Caviar Luxe Cream folding box as their starting point. The students were invited to re-imagine the secondary packaging using a more sustainable approach and explore the possibilities that innovative materials, design techniques and technology offered while preserving the elevated product experience, inherent to the brand. This creative and diverse approach to finding viable solutions enhances the values of creativity and craftsmanship so essential to La Prairie. It ignites the House’s innovative mindset by further exploring technologies, materiality and shapes that are available today, for a better tomorrow.

Among the six projects developed, the nomadic kit concept, proposed by UAE student Salman Rouhani, was chosen for production. The different versions of this travel kit, adapted to La Prairie's product ranges, are now available for sale.

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The packaging of tomorrow ECAL/Salman Rouhani
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The packaging of tomorrow ECAL/Salman Rouhani
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The packaging of tomorrow ECAL/Salman Rouhani
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The packaging of tomorrow ECAL/Salman Rouhani
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The packaging of tomorrow ECAL/Salman Rouhani
MAS DLC-La Prairie 2021.jpg
The packaging of tomorrow ECAL/Salman Rouhani