Wallace

Projects MA TYPE DESIGN

Wallace

Wallace is a semester project by Gabriela Jaime and Pauline Heppeler, developed during the course “Tools Make Shapes”, led by Kai Bernau. “We worked with the metaphor of dancing and how our body behaves when it moves. This led to experimentation with two types of mechanisms; the first prototype followed the scissors logic, while the later one (and final) followed the compass logic. This typology of object allowed us to translate dance movements like spin and pivot, drag and drag across (sliding along the floor) onto an open typographical stroke and structure. It was important for us to show the coordination and movement of two that becomes one – hence we chose to maintain the final output as an open stroke typeface.”

Studio project (2023) by Gabriela Jaime, Pauline Heppeler

Know-how
Type design

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Type Design - BA1 S2 2025-2026

BA GRAPHIC DESIGN

Type Design - BA1 S2 2025-2026

with Robert Huber

The creation of a logotype involves establishing a distinct visual identity, embedded in a clearly defined universe. First-year Graphic Design students designed a fully hand-drawn logotype, connected to a subject, a concept, or an environment of their own choice. This work was based on thorough research in typographic archives. Each student compiled a reference notebook and developed a set of specimens, in order to enrich and structure their graphic and formal thinking.
David Zwicker – Typeable Images

BA GRAPHIC DESIGN

David Zwicker – Typeable Images

by David Zwicker

What happens when a typeface steps outside the boundaries of the vector? Typeable Images is a type design and research project that explores this question through emoji font technology, a medium that allows typefaces to be built from pixels rather than paths. Across analog and digital processes, the project reinterprets a single typeface through distinct artistic styles, from analog to digital reproduction, producing image-based fonts that can be typed, combined and overlaid. Typeable Images offers a new human-machine interaction, as well as a new dimension for type design.
Simon Cossy – Openground

BA GRAPHIC DESIGN

Simon Cossy – Openground

by Simon Cossy

The Openground visual identity project is born out of two observations made by the graphic designer in his practice of basketball coaching for 14 year olds. Firstly, organized sports require resources, organisation and a framework that many kids don't have access to. A lot of them thus quit their club, and some will continue playing the sport they love outside, on public playgrounds. Secondly, an impactful visual language can be a powerful tool to create enthusiasm, motivation and a sense of belonging for these youths. How, then, can one use of this tool in the context of exterior amateur basketball, so that kids who are not able to join a club still feel concerned by the game and legitimate to play it?
Type Design BA2 – S2 2026

BA GRAPHIC DESIGN

Type Design BA2 – S2 2026

with Aurèle Sack

Second-year students were required to develop the whole alphabet for one typeface.
Alexandre Carruzzo – CH38

BA GRAPHIC DESIGN

Alexandre Carruzzo – CH38

by Alexandre Carruzzo

CH38 is a visual identity design proposal for the upcoming 2038 Olympic Winter Games in Switzerland. This project seeks to address the lack of visual unity between the increasingly complex live analytical overlays of televised sporting events with the overall aesthetic of the Games. In an effort to establish a consistent visual connection between the greater aesthetic and the various information displayed on-screen, CH38 offers a variable uniwidth typeface, Swinter. With three degrees of spatial freedom, it brings visual dynamism to the overlay, reflecting the sporting spirit of the Games. Moreover, its geometric construction echoes Swiss values of rigor and precision.

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MA TYPE DESIGN
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